Brand PR plan

PR in full is Public Relations (or Public Relations) is a common term in Marketing. This is a communication channel that builds strong relationships between businesses and the community. This communication strategy uses influencers such as KOLs, Influencers, talking about products, services, and brands to promote and confirm the quality or handle the media.

Surfing Facebook, you will easily come across other extended terms of PR such as household PR or product PR. These terms all have the common meaning of promoting brand products and services on personal pages, groups, and fanpages to a group of people.

In which, PR is the propaganda and promotion of information from an influential person to a certain group of people, which can be done for free. And product PR is a form of PR by applying article structure and the art of building Content and images to spread products and services to an individual, organization or for themselves.

The most important asset of PR is information. To achieve the desired results, before PR, it is very important to learn and research information. Without information, a PR person who has many communication channels and methods of communication will not be able to complete the job.

PR is working with the source, with the group of information and analysis to form the purpose, thereby providing information to increase knowledge about products and services to users. Therefore, without information, PR cannot exist.

Although PR and advertising are both communication processes, introducing products and services to the public, they are not the same.

While, PR is third-party information about the organization and is non-commercial, while advertising is accurate information provided by businesses and is commercial. Therefore, the objectivity and reliability of PR is higher than advertising.

In terms of the form of transmission, PR is serious and standard, while the way of conveying information of advertising is diverse, rich, can be funny or serious. If PR is pervasive, helping many people know, advertising will aim to identify the target customer segment and focus on that, so the cost of PR is more economical than advertising.

Customers trust products, services and brands more because of the objectivity that PR brings. Compared to advertising, PR brings higher results when spending the same amount of money. This is also a very effective way to influence customer perception and behavior. Convincing customers to believe in a message that the business wants to convey is faster.

PR has the biggest disadvantage that is it is difficult to measure the effectiveness of communication activities. Therefore, the use and control of the media is very difficult. The job of a PR employee is difficult because there is a lot of pressure when capturing information, large volumes of data, long-term operation, no rest time, affecting health.

1. Event organization Event organization
in PR is the creation of an event program that invites users to participate in order to convey messages and create opportunities for consumers to experience products and brands to meet customers. row. This type allows organizing both offline and online, helping to build brands for businesses and promote to many people and organizations in the community.

2. Sponsorship activities
Activities such as sponsorship and awarding bring high news value, so journalists are very interested. Through sponsorship activities, businesses quickly receive the attention and respect of people. At the same time, these activities contribute to helping businesses and brands strengthen their image in the eyes of the public.

Therefore, calling for sponsorship is also a form of PR that businesses often use in their business activities. This is also a way to help businesses erase previous misunderstandings and prejudices.

3. Press releases
Press releases are articles related to important events and issues of the business. These articles are formal, an effective form of increasing public interest. Through press releases, many businesses have expanded the influence and coverage of their brands.

This is also a very familiar form, but still has a strong impact on the public. Usually press releases will be used to launch products and services, announce important events, announce achievements of products, services, and brands.

4. Articles PR/Advertorial
With large, high-traffic newspaper pages, the business’s information being posted on it will help improve credibility. PR/Advertorial articles for businesses and brands can fully convey information and images to readers. PR articles on large websites will attract more volume, click-through rate (CTR) and bring higher conversion rate (CR).

Advertorial is considered to be the current trend of PR, the best way to convince customers to believe. When businesses want to compete with competitors, using Advertorial is also a way to compete fairly.

5. Crisis Management
Crisis communication is something that no business wants. However, if you are clever, know how to handle it in time, businesses can turn those crises into promotion opportunities.

Catching problems early, admitting mistakes, having solutions, limiting arguments are some of the ways that businesses have been successful in handling communication crises. In addition, businesses can more closely manage communication activities, to limit situations that affect the reputation of the business.

6. Community Relations Public relations
is a process of directing community thinking in a positive direction and presented in an appropriate style. The use of this form in PR will help the public have a better look and feel more sympathetic to your business or brand.

The relationship with the media is also a way to build public relations with the community. Maintain relationships with media representatives to increase the number of positive news about the business.