Chuyên mục: News – Case Study

Disneyland – What makes Disneyland a “happy land” in the hearts of customers?

Known as a “happy land” for millions of customers around the world, Disneyland always makes

IKEA – 7 marketing strategies that create a global furniture empire

As a brand operating in the furniture industry, specializing in providing semi-assembled furniture products, appliances

LEGO: Going beyond the limits of traditional toy blocks

Did you know that there are over 400 billion LEGO pieces in the world? LEGO,

Kodak – From the golden age to the “silent” moment

The emergence of digital technology and unchanging conservatism have made it impossible for Kodak –

Decode Sora – OpenAI’s viral video creation AI

Sora doesn’t create videos by stitching together multiple photos, but rather renders pixels in real

Pantone announces the color of the year 2024: Representing compassion, human connection and mental health

Peach Fuzz is the main color of 2024 announced by Pantone on December 7, 2023.

Case Study Hoa Lo Prison Relics – Doing media with a love of history

In today’s context, when historical knowledge is still considered dry, difficult to remember and seemingly

Distribution strategy of Coca Cola in Vietnam

Talking about the giants in the beverage market, Coca Cola is certainly one of the

Analyzing Coca-Cola’s international business strategy

To become one of the famous beverage brands in the world, Coca-Cola has effectively built

Marketing strategy of Coca Cola in the Vietnamese market

Coca-Cola is the most popular beverage brand in Vietnam with 51% of the carbonated beverage

Cocoon’s Marketing Strategy: Vietnamese vegan cosmetics

Cocoon’s marketing strategy has conveyed the message to users that cosmetics are vegan, protect the environment

Shopee’s marketing strategy: The secret to becoming a leader

Shopee has become one of the most famous e-commerce platforms in Vietnam and Southeast Asia. To