Effective and sustainable website SEO services
Malu provides SEO services to help businesses develop websites and grow their businesses on the basis of strong brand building.
What SEO services help businesses?
SEO services help businesses achieve many benefits, including:
- Reach a HUGE and FREE customer group through achieving good search rankings
- Increase brand awareness on the internet
- Optimizing the official communication channel (ownership channel) between customers and businesses
- Optimizing the most important stage in the modern customer journey.
- Build a seamless, consistent customer experience
- …
All create strong growth momentum. This is the true meaning of digital transformation (not just building a website for an online business)
Malu’s SEO Perspective
SEO (Search Engine Optimizer) is a search engine optimization method, helping websites reach a huge number of natural search customers on (Google, Bing, Coc Coc …)
At Malu, SEO does not follow Google or any other search engine. SEO aims to satisfy the search needs of target customers, creating the best conditions to help search engines understand what content businesses provide, what value and to whom audience.
Combine Branding and SEO techniques to achieve high efficiency (Branded SEO)
What’s different about Branded SEO?
Brand first, SEO later
Branded SEO focuses on branding first, SEO later to promote natural branded search behavior, which is beneficial for SEO activities.
Building a website is at the heart of the brand’s digital business model, from which it is easy to gain positive signals.
SEO is the ultimate activity that follows. When branding is good, SEO focus can shift to Onpage which is more sustainable than other techniques.
The set of keywords that cover the whole industry
Branded SEO does not start with specific keywords, but starts with the search behavior of the target customer.
Build content that meets the search behavior, solving the root search needs of customers.
In addition, the increase in overall strength, effective brand strength leads to a series of other related keywords to the TOP.
High success rate > 95%
Building a strong brand through the website, technical SEO is the way to success.
Branded SEO has a higher success rate than other SEO techniques, is safer, more sustainable. However, it also comes with a higher implementation cost.
With extensive experience in the field, Malu knows the best way to deploy. Commit to a successful project.
30% reduction in time to achieve SEO results
Branded SEO is the SEO path that meets the goals of the business. With a methodical process, experience in deploying Malu helps businesses reduce project time due to:
1 – To push enough human and material resources ready to meet the project scale.
2 – Operate an effective SEO project.
3 – Correct implementation, focus. Don’t waste time correcting mistakes.
Towards meaningful conversions
The essence of Branded SEO is branding combined with technical SEO. The process of implementing projects and strategies are all geared towards optimizing meaningful conversions for businesses.
Deliver content and real value that satisfy your target audience – this is also Google’s goal.
Therefore, keywords reaching TOP are part of the results of course.
Achieve sustainable rankings on search engines
Branded SEO builds the overall power of the website, positively affecting the brand in reality.
In addition, Branded SEO is customer-centric, building close relationships with customers, making customers trust the brand, and helping customers achieve their personal goals.
Therefore, the results Branded SEO brings is sustainable (if not considering the constant competition of competitors).
Branded SEO – Sustainable growth engine on digital platforms
With the Branded SEO solution, Malu not only helps your website reach many natural customers but also helps build a solid digital brand foundation.
6 Indicators impacting the cost of SEO Website
Competitors
The number and strength of competitors is an important factor affecting the workload and depth of SEO.
The SEO plan not only calculates the current strength but also takes into account the competitor’s SEO growth rate to build an appropriate plan and strategy.
Content difficulty
Each industry has different content characteristics – to meet the EAT – Expertise, Authoritativeness and Trustworthiness algorithms, SEO needs to develop responsive content.
Content with high difficulty is proportional to cost and execution time.
Quantity & Quality of Links
Links referring websites from other systems (backlinks) are an important element of the Off-page section.
The quantity and quality of backlinks is a powerful SEO booster.
How many backlinks need to be built, and the quality depends on how the competitor has (and will grow).
Search traffic and keyword difficulty
Keywords with high search volume often come with high competition because every competitor wants to target even a group of competitors that do not offer similar products/services.
Product / service keywords although search traffic is usually not high. But the difficulty is not low.
This directly impacts all SEO activities.
SEO status
Websites that do SEO right from the start have the advantage of a stronger SEO implementation.
In contrast, a website that has improperly implemented SEO in the past leads to many consequences that need to be handled, even needing to be handled to escape previous penalties (resulting in greater project complexity).
Newly created websites also need the right time to develop naturally, increasing the core index.
Number of keywords & keyword groups
Depending on the business field and the actual customer journey, give the appropriate keyword group and number of keywords.
With highly competitive industries, the topic of content development also needs to be broader.
SEO Service Package
Basic
50K – 100K $
- < 500 keywords
- SEO time 6-8 months
- Commitment TOP 5, TOP 10
- Committed to Organic Traffic
- Google Maps SEO Support
- 2 months warranty
Premium
100K – 200K $
- < 1500 keywords
- SEO time 8 – 11 months
- Commitment TOP 5, TOP 10
- Committed to Organic Traffic
- Google Maps SEO Support
- 3 – 4 month warranty
Royalty
300++ K $
- Unlimited keywords
- SEO time 10 – 14 months
- Commitment TOP 5, TOP 10
- Committed to Organic Traffic
- Google Maps implementation support
- 4 – 6 month warranty
- Warranties rank over 2 months
Detailed comparison table
| work content | Basic | Premium | Royalty |
|---|---|---|---|
| Write and optimize articles | 200-300 songs | 400-500 songs | 400-500 songs |
| Keywords: + Product and service keywords + Brand keywords + Industry keywords + … |
<500 | <1500 | Unlimited |
| Conversion rate | Medium | High | Very high |
| Payment Terms [1] | 35-35-30 | 35-35-30 | 35-35-30 |
| TOP 10 |  |
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| TOP 5 | |
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| Committed to Organic Traffic | |
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| Information coverage | 60% | 80% | 100% |
| Acceptance by month | |
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| Rank Warranty | 2 months | 3-4 months | 4-6 months |
| Refund if KPIs are not met | |
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| Conversion tracking settings | |
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| Category of work | |||
| Assess the current state of the website | |
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| Research your competitors | |
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| Analyze customer insights | |
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| Keyword research | |
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| Content development planning | |
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| Detailed SEO planning | |
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| Technical optimization Website standard SEO (technical coordination) | |
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| Website structure optimization | |
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| Optimizing the customer journey | |
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| Onpage optimization | |
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| Schema optimization | |
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| Offpage optimization | |
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| Social Brand | |
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| Google My Business Setup & Optimization | |
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| Optimizing your brand on Google | |
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| UX Optimization | |
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| Optimize UI (Upgrade interface) | |
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| Set up detailed goal conversions | |
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| Guest Post | |
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| Press PR | |
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| Optimize multi-channel conversion | |
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| Optimize collection of potential customers | |
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*Note: Working time does not include Saturday, Sunday, public holiday and response time, technical editing, website design (if any).
[1] Payment:
- Phase 1: 35% of the budget right after the project implementation
- Phase 2: 35% of the Budget (Expected after 5 months of project implementation)
- Phase 3: 30% of the budget (Expected after 9 months of project implementation)
Advantages of SEO services in Malu
Reach customers according to business goals
The overall SEO strategy has a clear execution plan. Data-driven optimization
SEO is based on content creation combined with sales
Execution team has diverse project implementation experience
Branded SEO – Branding first, SEO later
Monitor, interact and respond continuously.
Apply modern project management and implementation processes
Commitment 100% satisfied with the quality of service
Our team
We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.
Member
Service Process
At Malu, we apply a rigorous process to ensure that our digital branding projects meet their committed goals.
Step 1: FIND OUT COMPANY / PRODUCTS
Malu thoroughly learns about the business, products and target customers the business wants to target.
Understand products to compile content, deploy appropriate strategies. Understand the business to build a brand, increase sales, successfully retain customers.
Step 2: MARKET RESEARCH
Customer research: Understand the portrait, experience journey to find solutions to conquer target customers.
Competitor research: Research your competitors to understand how they’re doing, quantifying the work you need to outshine the competition.
Step 3: DISCOVER BRAND
Research the search behavior, needs, wants as well as search motivations of customers. Filter the appropriate set of keywords: Brand keywords, product/service keywords, location keywords, add-on keywords, knowledge keywords…
Step 4: PLAN CONTENT
Develop a content development plan. This is the top and most important element in every SEO project. The right content plan not only shortens the time to rank results, but also increases conversion efficiency.
Step 5: SEO PLAN
Make a detailed SEO plan for the entire project, detail work items, personnel, resources… A detailed SEO plan not only helps Malu’s team implement a highly effective SEO project, but also helps businesses. understand the entire project from which to interact and coordinate smoothly.
Step 6: ONPAGE OPTIMIZATION
Website optimization includes:
- Optimize the user experience, optimize the conversion process, and sell on the website.
- Optimize SEO standards, ensure the readability of Google’s content, increase the ability to on-top.
- Tracking settings
Step 7: Implement CONTENT MARKETING
Develop content according to the plan. Update according to the posting schedule on the website. Collaborate with businesses to develop content that meets SEO, sales, and branding.
Step 8: Implement OFFPAGE
Conduct content promotion on the internet, generating signals to support content growth.
Malu uses social networks, press PR, related websites, toplists, quality satellite websites to ensure sustainable growth and meet progress.
Step 9: TRACKING, OPTIMIZING
At this step, the website is entering the growth phase – Malu collects and analyzes customer behavior data to optimize the indicators.
Data-driven optimization meets 2 goals: Keyword Growth and Conversion Rate Increase.
Step 10: MAINTENANCE
Doing the job of maintaining rankings, traffic has been achieved according to the project commitment. Ensure a sustainable position against the competition of competitors.
Deploy the work to meet the needs of expanding and growing other websites (according to the agreement after the project)
What customers say about Malu Design
4.8 stars from 163 reviews
Van Hai Gym
I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with my company’s media publications or brand identity, but when working with Malu Design I am very surprise with the ability to capture ideas, convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!
Nguyen Van Hai
CEO/Vietnam Boxing Champion
Hanoi Daewoo Hotel
Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.
In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.
Erwin R. Popov
General Manager
At Grupa Restaurant
On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.
It is very right to choose Malu Design because of its enthusiastic and well-trained staff, I am very satisfied with your company’s service. We hope to work together on future projects.
Le Anh Ngoc
Manager
FAQ
Frequently asked questions
1. What is SEO service?
SEO service is a service to optimize search results on search engines through overall website quality control, satisfying the search needs of target customers.
2. What is Branded SEO?
Branded SEO is a solution that applies branding combined with SEO to create a strong and sustainable conversion effect.
The essence of Branded SEO is to build a trusted brand that engages with customers in a natural way, thereby promoting customer behavior that impacts SEO (engagement, page view time, conversion rate, share). shares, number of pages/sessions, direct search, …) to get higher rankings on search results.
3. What are the benefits of Branded SEO?
Branded SEO is a method of controlling and optimizing the entire website to help businesses take advantage of the brand power, the overall power to achieve SEO goals.
Branded SEO benefits:
- Increase brand awareness
- Gain more keywords
- Building and developing a sustainable brand
- Covered content, reaching customers in many different aspects
- High conversion rate due to content building and customer journey optimization
- Higher organic traffic
- Limited influence by Google algorithm
4. How much exactly does an SEO project cost?
Every SEO project is a different problem. To get an accurate quote Malu needs more specific information about the business, products, and target customers.
After that, Malu will conduct research and advise on the right solution for the goal to give the most accurate quote.
5. How is the process of quoting SEO services in Malu?
In order to get an accurate quote and solve the right business problem, Malu implements a 7-step process:
- Receive requests for SEO services
- Discover your business, brand identity, product, business model
- Research the market, competitors, target customers
- Consulting solutions, SEO strategies and scope of work
- Make a proposal for an SEO service quote
- Presenting quotation proposal, SEO service implementation process…
- Continue to adjust the quote before closing & signing the SEO service contract.
Contact Malu immediately via hotline 0988 622 991 or info@maludesign.vn for advice and quote support.
6. Does Malu apply White, Gray or Black hat SEO?
Malu applies Branded SEO technique. This is Malu’s unique SEO technique developed based on branding (5+ years of Malu’s strength) and white hat SEO techniques.
7. Does Branded SEO get results fast?
Deploying Branded SEO after 3-6 months will start to have certain results. In addition, the time it takes to achieve results depends on how competitive the industry is.
8. Does Malu commit to SEO results?
Yes, Malu is committed to SEO results clearly in the contract. Accompanied by a policy of refund and partial payment according to KPIs. You are completely assured of the quality of service.
9. When to Branded SEO?
As mentioned, Branded SEO is a sustainable website development method that brings long-term value to businesses.
You need Branded SEO when:
- You want to develop a sustainable business on the internet
- You want to set up a circular Digital system (in which the Website is the center and is 100% owned)
- Great value products and services, need to educate customers
- Do you want to build a brand on the Internet?
- You want to reduce marketing costs while increasing business efficiency?
- Increase the effectiveness of Performance marketing
10. Are Branded SEO results sustainable?
Have. The SEO solutions that Malu always aims to serve customers and sustainable development goals. You have complete control over the quality.
However, SEO is like a race upstream, if you don’t move forward, your competitors will overtake you.
Therefore, the sustainable effect is in the short term and only when you continue to maintain and grow compared to your competitors can you maintain the advantage.
11. Does SEO need a website redesign?
Upon receiving a project request, Malu conducts a website review and makes a specific proposal for the project.
12. Does Malu accept SEO standard web design?
Have. In addition to the free ranking warranty period, Malu will attach a maintenance quote with the best cost.
The project is built and maintained for a long time by Malu to help the website stabilize its rankings and continuously develop.
13. Does Malu get permanent rank maintenance?
Yes, for the SEO project you need to design a new website, Malu will send you a quote with the best cost.
Websites designed by Malu from the ground up save you the hassle of technical improvements and the risks of unresponsive websites.
Refer to more services: SEO standard website design
14. Does Malu accept English SEO projects?
Have. For SEO projects for international markets, you can immediately contact Malu via hotline 0988 622 991 for specific advice.
15. Does Malu accept bilingual SEO projects?
Have. Bilingual SEO on a website is a common need of businesses providing multinational products and services. Please contact hotline 0988 622 991 for detailed advice.
16. Does Malu accept SEO projects less than 3 months?
Are not. Malu needs time to deploy and optimize the project to ensure good quality, sustainable ontop capability.
Malu projects take a minimum of 6 months.
For projects that need to rank fast (e.g. real estate projects), you should use a paid advertising solution for business performance.
17. Does Malu accept keyword SEO projects?
Have. Keyword SEO projects are usually because businesses have a need to grow a certain group of keywords.
TH1: The new website only wants to focus on a group of keywords
TH2: The old website wants to promote the target keyword group
For each different case, there will be different requirements and different budgets. Please contact hotline 0988 622 991 for specific advice.
18. What is the standard SEO article standard in Malu?
To better understand the standard SEO article writing standards in Malu, please read the guide to writing standard SEO articles . This is the process and criteria that Malu’s SEO/Content team adheres to.
19. Is Malu's SEO plan viable?
Malu’s SEO Planning methodology is always based on actual data and implementation experience.
You can read more to understand how Malu plans SEO .
Basically, Malu helps you to perform detailed tasks in SEO projects, implementation methods, criteria, volumes … are presented transparently to help you understand the entire SEO project.
20. How does UX impact SEO?
The process of providing SEO services in Hanoi and HCM is no different.
However, the SEO strategy will be a bit different if this is the market you want to target.
In this case, the first difference is that Malu will use personnel who understand the culture and behavior of each market to develop content for that market.
For example, HR in HCMC will develop content for customers in the South.
In contrast, employees in the North, who have lived and worked in the North for many years, will be responsible for developing content for the Northern market.
All aim to satisfy the highest search demand
21. SEO service in Hanoi is different from SEO in HCM?
In essence, UX (user experience) reflects a user’s interaction with a website (product, service, digital platform).
UX improvement is a method based on user insights and best practices to:
Increase the time users stay on the page
Reduce the bounce rate
Promote form filling, click CTA (Call-to-action)
Increase the share of the article
Increase the likelihood of returning to the website
…
Those are the basic indicators, core directly affects rankings.
22. What is Malu's content strategy?
Based on the analysis of each project’s target customers, Malu will develop content that serves users and orients businesses.
Malu content evolves around the buying journey, thereby driving engagement and sales behavior strongly.
Connect now with Malu Design
We are always ready to listen and offer the most suitable solution to your problem.
