Enterprises operating in the field of finance – banking, investment funds in the process of branding have been facing a not small problem, most customers are defaulting to consider them to be identical. same. The question is how to create truly different values instead of constantly conveying messages of “professionalism”?
Also possessing a number of important characteristics, similar to the health sector, businesses operating in the financial sector need to build a Logo design, an identity image that fully converges reliability and ease of use. easy to memorize. Fully express the positioning strategies, values and messages the business wants to convey to customers.
>>> Refer to other logo samples in other industries and fields:
- 60+ Education Logo Templates, School Logo Templates
- 80+ Beautiful and impressive travel industry logo templates
- 100+ Templates of Medical, Pharmaceutical, Health, Hospital Logos
- 99+ Beautiful and professional Real Estate Company Logo Templates
- 80+ Store Logo templates, beautiful retail system
Main features when designing a finance-banking Logo
With its own characteristics, in the process of building visual language, color and identity for the brand in the field of finance – banking, designers always need to have a thorough understanding and research, to be able to fit keeping the required characteristics, while at the same time exploring different creations.
For businesses operating in this field, the preferred colors often used are green, blue, representing: Money, growth, trust, stability, character safety, etc. But on the contrary, there are still some other directions in color selection such as TPBank or HSBC to express other stronger and bolder messages.
About the shape of the Logo, with each block, it comes with a different meaning:
- Squares are used to represent solidity and stability. (American Express)
- The circle represents perfection, unity, community, in addition, it also carries a layer of protection. (Viettin Bank)
- Triangles are used for breakouts and energy calculations (HSBC, Vietcombank, TPBank, …)
Experience in designing logos for the financial – banking industry
Consistent with brand identity
The consistency and standardization between the logo and the brand identity will increase the brand awareness index and impress the public with the professionalism of the business. Especially with the need to raise capital and attract investors, this consistency also helps the brand to build and strengthen trust, enhance competitiveness and maintain its position in the market.
Convey a serious business message
The brand logo will directly reach partners, investors and customers and create first impressions and feelings, so it is ideal if the business conveys its business message through through that logo. You can show your development direction, foundation slogan or positive values that customers will receive when using your service or product. The emotional factor from the customer’s side after receiving the message also greatly affects their decision to use.
Build a logo that has a clear meaning
Symbols are essential elements in every logo because they have the ability to convey a powerful message and easily influence public perception. The material for you to create your own logo is very rich, from square blocks that represent safety and reliability, circular blocks that create a feeling of trust and friendliness to images that represent aspiration. rise like mountains, arrows, wings… Choose your ideas to suit the unique characteristics of your business.
Use the right font
To create trust and a sense of solidity and strength, financial and banking brands should avoid using flexible fonts with complex lines, and instead use simple fonts that do not legs, creating ventilation are more suitable suggestions.
Color creates trust
You should not use flashy colors or combine too many colors on the same logo to avoid confusing the eyes and misleading the public into thinking you are in something else like entertainment or relaxation instead of finance – bank. Cool or neutral, gentle colors such as purple, green, blue… should be prioritized.
Refer to the Logos of finance – banks, investment funds
1. Financial and banking enterprises in Vietnam
|
|
|
|
|
|
2. Financial brand – banks, investment funds in foreign countries
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Hopefully the above article has been helpful for you in the process of referring to the logo designs of the finance – banking industry. Wish you success in choosing a logo for your business.
If you are looking for a reputable and experienced unit to be able to design a professional and impressive logo and brand identity system , then please contact us immediately by phone. 0988 622 991, or leave your information and requirements, Malu Design ‘s consulting department will contact you right away to answer all your questions!
————————
Malu Design – Branding Identity Agency
Hotline: 0988 622 991
