Vietnam’s tourism is developing rapidly, according to statistics of the Vietnam National Administration of Tourism, every year, millions of international tourists visit, bringing a significant source of revenue contributing to the country’s GDP. . Therefore, the need to own a Logo and brand identity is increasingly invested by companies and businesses operating in the field of tourism.
Tourism is one of the fields with high profit margins, because the need to discover new and beautiful places is always a sustainable trend of customers. Travel companies therefore need to develop distinct competitive strategies to attract their target group of customers, and the logo is one of the important elements in that strategy.
In this article, Malu will introduce a collection of beautiful and impressive travel agency logo templates of major brands around the world.
>>> Refer to other logo samples in other industries and fields:
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- 100+ Templates of Medical, Pharmaceutical, Health, Hospital Logos
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Why is it necessary to design a logo for the tourism – service industry?
With the rise of travel and service companies today, one of the ways to impress and attract customers is to build a brand and professional identity, showing your own characteristics and personality. of the brand. Designing a logo for the tourism – service industry helps to increase the ability to market to customers, and at the same time, convey messages to customers, build trust and credibility, and convince them to use your services instead. for another company.
Notes when designing a logo for the tourism – service industry
When designing a logo for the tourism – service industry, one of the important things to keep in mind is the ability to position the industry. Although each travel and service company has its own characteristics and properties, it still needs to follow the general creative direction, including three elements: colors, icons and fonts in the design.
1. Colors in the logo design of the tourism – service industry
For the tourism – service industry, hotel, resort or tourism industry, the logo should use colors that represent the spirit of the industry, bring refreshment, relaxation or a new and overwhelming feeling. energy. Those are colors that often create a feeling of association with nature such as green and blue, or bring energy like yellow, red, and orange.
Some colors such as iridescent, black, white, gray bring a sense of modernity, luxury and comfort, which can be used when designing tourism – service logos, but be careful when combining with other colors. Different from feng shui because some colors can have different meanings when combined with other colors.
>>> Color for logo: which color is best for your brand?
2. Icons in logo design tourism – service industry
There are many ways to combine icons in the logo design of the tourism – service industry. Some commonly used symbols include: images representing nature, mountains, forests, seas, travel-related objects such as suitcases, maps, airplanes, etc. Just using icons, you can cleverly stylize them with fonts to create an impressive and unique logo design.
However, it should be noted when choosing an icon in the logo design of the tourism – service industry that it must show the nature of the business, products, services as well as the messages that the brand wants to send to customers. row.
>>> Icon What is Logo? How to choose a logo icon?
3. Fonts in logo design tourism – service industry
When designing a logo for the tourism – service industry, you will not be limited about which font to choose. However, the font should not be too rigid or strong, but should show softness and flexibility, helping customers feel relaxed and comfortable in contact. This is also fully consistent with the industry nature of the brand and the flexibility of the service.
>>> What are fonts? Popular fonts, psychology and usage
Above are some notes when designing a logo for the tourism – service industry that you should not ignore. If you have a need to make a logo for your travel and service company, don’t miss the great designs at Malu Design:
Travel Logo Templates of top companies in the world
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Hope you were able to refer to new ideas for yourself through this article summarizing beautiful logo templates in the tourism industry.
Read more >> Meaning, How to Choose Shapes When Designing Logos
If you are looking for a reputable and experienced unit to be able to design a professional and impressive logo and brand identity system , then please contact us immediately by phone. 0988 622 991, or leave your information and requirements, Malu Design ‘s consulting department will contact you right away to answer all your questions!
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Malu Design – Branding Identity Agency
Hotline: 0988 622 991
