Product packaging is a form of “static communication” that helps you convey product benefits, brand values, and helps customers feel a commitment to product quality as well as contribute to making customers happy. customers believe and buy that product.
In some FMCG (Fast Moving Consumer Goods) industries such as food, daily necessities, etc., packaging design is one of the key factors that motivate customers to come to the product. its products.
This is definitely a competitive market! An average supermarket owns between 15,000 and 60,000 individual product categories. Consumers come into contact with and go through them on a daily, weekly basis, more than any other medium, and come back with an average of 30-40 items in their basket.
The competition for 1 spot in the cart is fierce. Your packaging should stand out as a must, but remember that packaging always evolves with product quality.
So here is a list of important tips you need to keep in mind when redesigning your packaging. These tips will help bring breakthrough and life to your product.
1. Is packaging an improvement or a complete revolution?
How big is your change heading?
A revolutionary packaging redesign can be imagined like demolishing and rebuilding a brand new house. Sometimes revolutionary changes are very beneficial because they have huge impacts on your business, but it can also be very easy to collapse or destroy the brand foundations you have built since. long.
You risk losing your company’s identity and the emotional connection your customers have with your product. Always keep in mind about Tropicana ‘s redesigned product ? Don’t let that happen to you.
The improvement, in other words, the optimization of the packaging. You will need to deal with inefficient elements on the packaging design to bring out more impressive and attractive images.
2. Is the packaging attractive to shoppers?
To have an effective packaging design, you need to understand the customer, there will be buyers and users. After all, the packaging’s job is to create an emotional connection between the brand and the customer, they must feel familiar with your product.
Through specific research, the packaging will have a more precise and accurate design, have a greater impact on purchasing decisions and thereby build consumer loyalty.
3. Strengthen your emotional connection with your brand
If you ask people “Why would you choose this product over something else on the same shelf?” often they won’t be able to say why. That’s because 90% of decisions will be based on emotions.
Coca-Cola is an amazing brand that has been able to build strong bonds with their customers for over 100 years now. It is these emotional connections that will help prolong the life of the brand and increase the competitive advantage for the business in a sustainable way.
Coca-Cola’s Share a Coke campaign with (insert your name here) promotes personal relationships and sharing. Coca-Cola understands that its target group values relationships and connections and enjoys sharing experiences with the community, so the packaging design must nurture this need (and help promote the brand). Coca-Cola products)
4. Keep the packaging design simple and honest
Know how to filter information. Marketers often try to list all the benefits of a product on the packaging. However, the packaging is not a brochure. Focus on one important benefit and communicate it prominently.
Too much information will obscure your main message. Also, be somewhat honest on your packaging design (*Images are for illustration purposes only and will sometimes disappoint your customers)
In fact, by portraying a product ten times better than it actually is, you are both misleading and disappointing consumers, leading to them not returning and losing loyalty to the brand. brand.
5. Please test the packaging sample before mass production
Test your new packaging with specific studies to evaluate effectiveness before going into mass production. You can try putting your new packaging on store shelves to see how people react and interact with it.
Identifying the elements that are working effectively will help you communicate your desired message better, and will certainly bring in more sales.
It may take a bit of budget in the short term to test, but as a result it can save you a lot of money in the long run and increase your chances of a successful sale.