미소 MISO HAPPY
Region : Korea
Area : Spa
In the period 2016-2017, domestic cosmetic brands fell into a state of significant shrinking in consumption market share as foreign investors increasingly expanded their cosmetic production and distribution systems in Vietnam. leading to the fact that only 5% of the 6 billion USD in total cosmetics turnover in Vietnam belongs to domestic enterprises.
MISO HAPPY was established in 2016 specializing in manufacturing high-class cosmetics with natural ingredients imported from abroad, including major partners mainly from Korea.
• Brand identity
From a business perspective, the problem of product design and packaging is a weak point of Vietnamese cosmetics enterprises.
Product packaging design to add value to the brand is as important as product quality to attract and increase customer loyalty to the brand.