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Region : Korea

Area : Spa

In the period 2016-2017, domestic cosmetic brands fell into a state of significant shrinking in consumption market share as foreign investors increasingly expanded their cosmetic production and distribution systems in Vietnam. leading to the fact that only 5% of the 6 billion USD in total cosmetics turnover in Vietnam belongs to domestic enterprises.

MISO HAPPY was established in 2016 specializing in manufacturing high-class cosmetics with natural ingredients imported from abroad, including major partners mainly from Korea.


• Brand identity

mo cua hang my pham


From a business perspective, the problem of product design and packaging is a weak point of Vietnamese cosmetics enterprises.

Product packaging design to add value to the brand is as important as product quality to attract and increase customer loyalty to the brand.

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