Sài Gòn Silk
Area : City. Ho Chi Minh
Field : F&B
In the period of 2020-2021, domestic FMCG brands fall into a state of significant reduction in consumption market share as foreign investors increasingly expand their production and distribution systems. personal care products in Vietnam, leading to the fact that only 5% of the 6 billion USD of Vietnam’s total turnover belongs to domestic enterprises.
Catching up with the trend of returning to nature and finding the original beauty, in 2022 SAIGONSILK was born to serve beauty enthusiasts from herbs and plants that nature has bestowed on humans since childhood. stub.
Service
• Brand identity • Packaging design • Brochure
Background
From a business perspective, the problem of product design and packaging is a weak point of Vietnamese cosmetics enterprises.
Product packaging design to add value to the brand is as important as product quality to attract and increase customer loyalty to the brand.
