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Vie Diary

Region : Vietnam

Field : Cosmetics

In the period of 2022-2023, domestic cosmetic brands fall into a state of significant reduction in consumption market share as foreign investors increasingly expand their cosmetic production and distribution systems in Vietnam. leading to only 5% of the 6 billion USD in total cosmetics turnover in Vietnam belongs to domestic enterprises.

Vie Diary was established in 2023 specializing in manufacturing high-class cosmetics with natural ingredients imported from abroad.


• Packaging design

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Vie Diary positions itself as a cosmetic brand serving the high-end market segment. How to create the perception of a high-class, noble but still close and sweet Vietnamese cosmetic brand is the challenge posed when designing the brand image for Vie Diary.

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