Support businesses to develop an overall brand strategy, in line with the business model.
Reasons to choose Malu
We offer a unique and customized approach to helping businesses develop and maintain a strong, differentiated brand identity:
- Experienced consultant : has a deep understanding of branding and marketing, directly advising hundreds of businesses in the top VNR500.
- Flexible solutions : ensure the brand strategy is aligned with the vision and values of the business and is tailored to achieve specific business goals.
- Effective integration : designed to integrate other marketing activities to create a cohesive and consistent brand experience across all touchpoints.
6 Benefits of a Strong Brand Strategy
Brand strategy consulting includes
Doing 4C research, here’s how to solidify your digital branding decisions:
- Category – Industry analysis
- Company – Current status of business, brand
- Competitor – Competitor
- Consumer – Target consumer
Comprehensive branding consulting for senior leadership team.
Concretize branding goals, design criteria to measure the success of the project.
- Online counseling
- Direct counseling
Coordinating businesses to concretize each component in the brand strategy.
- Proposing alternatives for each item
- Feedback & Corrections
Standardize brand strategy, making it easy for businesses to put their brand strategy into practice:
- Documentation, visualization
- Regulations, regulations
Training & Coaching
Implement training, internal communication, and brand strategy dissemination to each level:
- Enforcement officer
- Strategic partnership
Putting brand strategy into practice:
- Brand identity
- Brand launch
- Brand communication
- Monitor, evaluate & optimize
|Implementation personnel||Consultants||Consultants||Chief expert|
|Number of responses, corrections||01||03||05|
|Terms of payment||100||50-50||30-40-30|
|Study at the desk|
|Interview with management|
|Customer research (qualitative)|
|Market research (quantitative)|
|Declaration of Differentiation|
|Brand design suggestions|
|Brand naming standards|
|Brand extension standards|
|Regulations on brand management|
|Write project PR articles|
Working time does not include Saturday, Sunday, public holiday and response time.
 Payment terms:
- For the Starter package, the payment is made 100% immediately after signing the contract. For Pro and Enterprise packages, the payment is made 50% before signing the contract and 50% after the customer confirms the completion of the work.
- Project Showcase: A presentation of the project implementation process, goals, challenges, and results introduced on Malu’s website and fanpage to help promote the best project.
 Project PR article: Made on specialized websites and Malu’s website
We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.Team
Brand strategy consulting process
At Malu, we apply a strict, scientific and collaborative process to ensure the success of the project.
Step 1: DISCOVER & SIGN UP
Malu receives requests, consults services, discovers project requirements of businesses.
Prepare quotation proposal and sign implementation.
Step 2: RESEARCH
Malu conducts 4Cs research (Category, Company, Consumer/Customer, Competitor), collects and analyzes data to support next implementation steps.
Step 3: CONSULTING & PROPOSAL
Consulting and proposing branding strategies for businesses.
Step 4: MAKING STRATEGY
Design and compile specific brand strategy. Standardize into relevant documents, documents, standards and regulations for enforcement activities.
Step 5: FEEDBACK & CORRECTION
Presenting, receiving feedback from the business and making adjustments to the strategy.
Step 6: TRAINING & TRANSFER
Consulting training, internal training on the implementation and application of the brand strategy.
Step 7: IMPLEMENTATION
Deploying design and production to concretize the battle into each brand building activity: Brand design, brand launch, brand communication…
Step 8: COMPANY & DEVELOPMENT
Always support businesses in branding activities.
What customers say about Malu Design
4.8 stars from 163 reviews
Frequently asked questions
Brand strategy is the planning to manage the concepts and thoughts of customers to create a meaningful image for the brand.
Brand strategy is the backbone that guides all branding activities in the right direction, helping businesses achieve their goals faster.
Building Brand Strategy creates consistency at every level in the organization. From expressing the brand personality in logos, slogans, colors, identification on social networks, identification at the point of sale, media publications…
Having a brand strategy, all members know how to adjust their behavior accordingly, closely and naturally coordinate with each other in activities.
Building a strong brand strategy to increase competitive strength for businesses needs to be evaluated through the following criteria:
+ Clear goals and objectives
+ Ensure consistency
+ Customer feelings
+ Employee involvement
Building a brand strategy plays an important role in the long-term and strong development of the business:
+ Brand building and image promotion
+ Make a difference
+ Successfully connecting with consumers
+ Build customer trust and loyalty with the brand
Malu implements a 5-step brand building process from: Brand research and evaluation to Building architecture and brand regulation.
Have. Malu conducts consultations at all levels of the organization. We then create tailored brand strategy proposals that you can use right away. Comes with a user manual and design file so you can easily create more variations as you like.
Have. Along the way, you can work directly with Malu experts to better communicate ideas and feedback.
Please contact us at Hotline: 0988 622 991 or fill out the registration form for consultation.
A team of experts will contact you as soon as possible, providing a useful solution suitable for your business.
Malu is an Agency with 15+ years of experience in branding, Malu has had more than 100+ successful projects, serving more than 100+ businesses.
The process of implementing international standards from: Market research, strategy development, brand design, implementation and implementation…
In addition to Building a brand strategy, you can contact us via Hotline 0988 622 991 or fill out a consultation form.
Malu will provide specific advice according to the field of business activities
The number of calibrations depends on the service plan you choose.
Malu will continue to edit if the plan does not meet the criteria of the business.
You will receive a number of proposed plans corresponding to the service packages you choose.
Then, Malu and you work together to develop a brand strategy that’s right for your business.
Average time to build brand strategy by product packages. However, the exact time depends on the complexity of the project and the coordination between the business and Malu.
Malu manages projects through CRM software. Your business can participate, monitor and respond throughout the entire implementation process.
You can immediately use the brand strategy copy based on Malu’s manual to build and grow your brand.
In addition, to build a stronger, consistent brand, you can continue to refer to other products:
+ Building a comprehensive brand identity for businesses
+ Build a standard brand identity website
+ … and many other solutions
Contact now via 0988 622 991 for timely support!
Depending on actual needs, the product received after consulting a brand strategy may include a brand strategy, brand identity, branding plan and value proposition.
In it, there are some important items:
- Brand Positioning Statement : A clear and concise statement that defines the unique value proposition of the brand and target audience.
- Brand Architecture : Models a brand’s relationship with various products, services, and sub-brands.
- Competitive Analysis : A detailed assessment of the brand’s competition and how it sets itself apart from others in the market.
- Customer Insights : Insights into your brand’s target audience, including their motivations, weaknesses, and decision-making processes.
- Brand message and tone : A set of guidelines for how brands should communicate with their audience, including the key messages the brand wants to convey and the tone of voice the brand should use. use.
- Brand Identity : A comprehensive brand identity system, including logos, typography, color palettes, and other visual elements.
- Brand rollout plan : A roadmap for how the brand will be implemented across all touchpoints, including marketing materials, website, social media, and customer service.
- Continuity of Brand Management : Recommendations on how to manage and maintain the brand over time to ensure the brand remains relevant and effective.
Brand strategy consulting service has 3 stages:
- Stage 1: Research & Planning.
- Stage 2: Build & Standardize.
- Stage 3: Training & Implementation.
In which, stages 1 and 2 are measured by qualitative assessments through criteria and goals of initial agreement.
It is also possible to deploy concentrated interview activities, small surveys to evaluate work items.
After the implementation phase, enterprises can conduct further research and measurement to consider a number of indicators:
- Awareness : You can measure your target audience’s brand awareness and recall through surveys and focus groups.
- Customer Loyalty : Measures customer return and retention rates through customer feedback and surveys.
- Sales Performance : Track your brand’s sales growth and compare it to previous periods and market benchmarks.
- Market Share : Tracks a brand’s market share relative to its competitors to gauge its competitiveness.
- Social Media Metrics : Track engagement and growth on social media platforms, such as likes, comments, and shares.
- Website Traffic : Track traffic to a brand’s website and measure engagement through metrics like time spent on site, pages visited, and bounce rate.
- Employee Satisfaction : Assess employee satisfaction with the brand and its initiatives through an employee survey.
These metrics can provide valuable insight into the effectiveness of your brand strategy and help you identify areas for improvement.
Connect now with Malu Design
We are always ready to listen and offer the most suitable solution to your problem.