Building a digital brand for businesses

What is Digital Branding?

Digital Branding  is the activity of building a brand on a digital platform for businesses. This is a branding technique combined with Digital Marketing to build brand awareness for online audiences.

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Digital Workplace Services

Why is Digital Branding important?

  • Improve Marketing Efficiency
  • Optimize customer journey experience
  • Reach a huge number of potential customers
  • Building online brand reputation
  • Build an image that aligns with core values
  • Build relationships with customers that go beyond the normal relationship
  • Easily spread the brand
  • Unlimited expansion
  • Leveraging the power of technology, automation

Building a strong brand on Digital is the core strategy in the digital transformation era.

9 Elements of Digital Branding

  1. Digital Brand Identity
  2. Brand Messaging
  3. Website
  4. THIS
  5. Content Branding
  6. Social Branding
  7. Email Marketing
  8. Influencer Branding
  9. Paid Digital Advertising

Need an All-in-one solution to help your business develop a strong digital brand?

digital branding malu

4 factors to help Digital Branding succeed

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of all activities. Brands succeed by helping their customers achieve their success.

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from visual recognition to actions and words. True reflection of core values ​​on every platform.

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to sustainable values, focusing on building natural links.

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help potential customers/audience easily understand the message the merchant wants to convey.

Digital Branding

Branding solutions in the era of digital transformation, combined with making digital platforms become the main driving force for business development.

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Digital Branding services include

Market research

Doing 4C research, here’s how to solidify your digital branding decisions:

  • Category – Industry analysis
  • Company – Current status of business, brand
  • Competitor – Competitor
  • Consumer – Target consumer
Brand strategy

Building a brand strategy, helping to clearly orient Digital branding activities, including:

  • Brand core
  • Brand Positioning
  • Brand model
  • Brand personality
  • Brand story
  • Brand tone
Creative design

Design and prepare necessary resources for Digital channels:

  • Brand identity
  • Digital Identity
  • Brand website
  • Publications for channel development (Photos/Videos…)
Communication strategy

Building creative communication strategies, conveying messages and building relationships with customers according to each campaign, each stage:

  • Communication strategy
  • Big Ideas
  • Key Visual
Execution plan

Develop a detailed implementation plan to serve the effective implementation of each channel, including:

  • Project objectives
  • Work plan
  • Allocate specific KPIs
  • Allocate each digital channel
  • Budget allocation
  • Measurement plan
  • Report form

Manage and execute the plan

Directly implementing digital communication plans for businesses, responsible for KPIs:

  • Content production and development
  • Set up and manage dependent campaigns
  • Digital Ads
  • Measure and optimize campaigns
  • Detailed campaign report

* Items are custom designed according to the needs of each business

Brand strategy consulting package

Liên hệ
  • Consulting Services
  • Market survey
  • Brand survey
  • Target customer survey
  • Online presentation
  • Brand strategy profile (basic)
  • Calibration 01 times
Liên hệ
  • Consulting Services
  • Market survey
  • Brand survey
  • Target customer survey
  • Online presentation
  • Brand strategy profile (full)
  • Calibration 03 times
  • Presentation handover document
Liên hệ

  • Consulting Services
  • Market survey
  • Brand survey
  • Target customer survey
  • Online presentation
  • Brand strategy profile (full)
  • Adjustment 05 times
  • Handover documents in color & digitized form
  • Project Showcase
  • PR project on media channels

Service details

Implementation personnel Consultants Consultants Chief expert
Number of responses, corrections 01 03 05
Execution time ten 25 45
Terms of payment 100 50-50 30-40-30
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Customer research (qualitative) icon check
Market research (quantitative) icon check
Competitive analysis icon check icon check icon check
Differentiation strategy icon check icon check icon check
Declaration of Differentiation icon check icon check icon check
Brand Positioning icon check icon check icon check
Brand model icon check icon check icon check
Brand personality icon check icon check icon check
Core values icon check icon check
Brand features icon check icon check
Brand Platform icon check icon check
Brand story icon check
Slogan/tagline icon check
Creative brief icon check
Brand design suggestions icon check
Brand architecture icon check
Brand naming standards icon check
Brand extension standards icon check
Regulations on brand management icon check
Project Showcase icon check
Write project PR articles icon check


Working time does not include Saturday, Sunday, public holiday and response time.

[1] Payment terms: 

  • For the Starter package, the payment is made 100% immediately after signing the contract. For Pro and Enterprise packages, the payment is made 50% before signing the contract and 50% after the customer confirms the completion of the work.
  • Project Showcase: A presentation of the project implementation process, goals, challenges, and results introduced on Malu’s website and fanpage to help promote the best project. 


[2] Project PR article: Made on specialized websites and Malu’s website

Our team

We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.


Service Process

At Malu, we apply a rigorous process to ensure that our digital branding projects meet their committed goals.


Malu receives inquiries, research and overview consulting on digital branding services for businesses (Digital Branding). Prepare detailed quotation proposal, sign service contract.


Malu conducts research & analysis of 4Cs (Category, Company, Competitor, Consumer) to serve as the basis for future branding, strategy and content development decisions.


Based on the research paper, Malu provides detailed advice on digital branding solutions that are suitable for business realities (Strategy, work items ..).


Design core publications, set up digital marketing system:

+ Logo, core brand identity (if not yet met)

+ Brand website

+ Basic publications and images on each platform

+ Brand Guidelines



Implementation of brand building activities:

+ Post media, interact, develop the channel according to the appropriate strategy

+ Running advertising (communication, sales support)

+ Seeding



Measure and optimize metrics. Detailed project reports (monthly, quarterly). Ensure digital branding activities for businesses achieve committed goals (Including both qualitative and quantitative).


Support the business team to receive and quickly manage the activities, communication channels…


Support and accompany businesses in brand building and long-term business development.

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with Malu’s support
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What customers say about Malu Design

4.8 stars from 163 reviews

nguyen van hai

Van Hai Gym

I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with my company’s media publications or brand identity, but when working with Malu Design I am very surprise with the ability to capture ideas, convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!

Nguyen Van Hai

CEO/Vietnam Boxing Champion

Erwin R. Popov

Hanoi Daewoo Hotel

Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.

In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.

Erwin R. Popov

General Manager

le anh ngoc

At Grupa Restaurant

On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.

It is very right to choose Malu Design because of its enthusiastic and well-trained staff, I am very satisfied with your company’s service. We hope to work together on future projects.

Le Anh Ngoc



Frequently asked questions

Digital Branding is a continuous activity associated with the development of a business.

Businesses have 3 options:

PA1: Hire Malu to deploy and maintain full time.
PA2: Hire Malu to deploy the first phase, train the internal team to receive and continue to deploy.
PA3: Hire Malu to implement the first phase and maintain part later (eg: Advertising, design). The rest of the internal team took over.

In particular, the time to deploy Digital Branding in the first stage usually takes about 3-6 months (depending on the business).

You receive a detailed quote for Digital Branding services in about 7 days, in which:

Step 1: Receive request
Step 2: Malu contact to discuss details about the project (within 48 hours)
Step 3: Malu consults and discusses with you about the solution and scope of work (1 – 3 days) )
Step 4: Research, make detailed quotation proposal (3 days)

If you want to speed up the process, please call 0988 622 991 or send details via i .

Digital Marketing  is designed to attract potential customers and sell products. Digital Branding  exists to build relationships and engage customers.

In both cases, the ultimate goal is to grow the customer base and maintain a steady level of sales. But Digital Branding does it differently.

Instead of just highlighting the benefits of the product, it shows the impact of the brand as a whole, helping to optimize the  brand experience , creating an implicit link between the core values ​​and the products that the brand has. are selling.

In general, Digital Branding helps customers trust and attach to the brand more in the context of increasing “ad resistance”.

SEO  is  Search Engine Optimizer  – combining techniques to optimize for search engines (google search, Bing, Coc Coc, …).

The goal of SEO is to make a website with many keywords rank on the search results page thereby boosting sales.

Basically, the method of implementing SEO in Digital Branding is not much different from the media SEO method.

However, the goal of SEO in Digital Branding is more focused on increasing awareness, building brand awareness and building lasting relationships than SEO of sales pages.

*NOTE: The scope of work of the specific SEO segment will be discussed in detail with the business. In case businesses want overall SEO, more comprehensive Malu is also ready to meet.

Content Branding refers to developing content that meets branding activity.

Branding content is more about building brand awareness over the long term.

Please contact  0988622991  for more advice on Digital Branding.

Influencer Branding is the activity of working with influencers to develop branded content.

Influencer branding aims to build positive brand awareness (not sales, increase sales).

In particular, some criteria for choosing influencer branding:

  • Has a personality and tone that matches the brand.
  • Having a fan base is mainly the target group of the brand.
  • Not yet representing (or collaborating) with a competitor brand.
  • There is a quote that fits the budget of the business.

Contact Malu immediately via hotline 0988622991 or info@  for a personalized consultation for your business.

Businesses can implement Digital Branding through a number of main channels such as:

  • Website
  • Social (Facebook)

Other channels may be optional depending on customer research & available budget.

However, to achieve the highest efficiency, Malu recommends implementing a full range of channels based on the customer journey  studied.

Or contact Malu immediately via hotline 0988622991 or info@  for advice on choosing the right channel.

Paid Digital Advertising is digital advertising (paid advertising), which may include:

  • Search Ads (Google Ads, Coc Coc)
  • Display Ads (GDN, Facebook Ads, Tiktok Ads, Zalo Ads and other display advertising networks)

Similar to other channels, this Digital Advertising activity also aims at the common goal of branding. Therefore, the mechanism of implementing and measuring advertising effectiveness will be relatively different from  Performance Marketing .

At that time, the effectiveness of advertising does not focus on increasing sales but on the optimal coordination of indicators such as  CSATNPSCES

Contact Malu immediately on 0988 622 991 if your business wants to develop a stronger brand on Digital.

Digital Branding and Digital Marketing are both activities on digital channels, the forms are quite similar. However, the nature of these two activities is not the same:

Digital Branding: focuses on building a brand image, building relationships with consumers, and promoting the long-term goals of the business.
Digital Marketing: focuses on marketing products to grow revenue and maximize profits.

The brand identity kit is a resource to serve Digital Branding activities. If the brand identity is already met, you don’t need to change anything. On the contrary, you need to consider changes and improvements to bring better results.

So, how to know if the current brand identity is responsive or not?

The answer is: Do  the research .

Research determines everything. Therefore, before doing Digital Branding, Malu always does thorough research to have a solid execution base.

Digital Branding strategy is a general plan to build a brand on Digital Platforms.

Anyone looking at the Digital Branding strategy can imagine their role and mission in it. This is the common standard that helps Digital Branding activities always be goal-oriented.

Digital Branding Strategy is the concretization of Standard Brand Strategy.

> Reference:  Standard brand strategy template

Or contact Malu immediately via Hotline 0988 622 991  for specific advice.

Connect now with Malu Design


We are always ready to listen and offer the most suitable solution to your problem.

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