DIGITAL BRANDING
Building a digital brand for businesses
What is Digital Branding?
Digital Branding is the activity of building a brand on a digital platform for businesses. This is a branding technique combined with Digital Marketing to build brand awareness for online audiences.
Why is Digital Branding important?
- Improve Marketing Efficiency
- Optimize customer journey experience
- Reach a huge number of potential customers
- Building online brand reputation
- Build an image that aligns with core values
- Build relationships with customers that go beyond the normal relationship
- Easily spread the brand
- Unlimited expansion
- Leveraging the power of technology, automation
Building a strong brand on Digital is the core strategy in the digital transformation era.
9 Elements of Digital Branding
- Digital Brand Identity
- Brand Messaging
- Website
- THIS
- Content Branding
- Social Branding
- Email Marketing
- Influencer Branding
- Paid Digital Advertising
Need an All-in-one solution to help your business develop a strong digital brand?
4 factors to help Digital Branding succeed
Customer-centric
of all activities. Brands succeed by helping their customers achieve their success.
Consistent
from visual recognition to actions and words. True reflection of core values on every platform.
Interested
to sustainable values, focusing on building natural links.
Clear message
help potential customers/audience easily understand the message the merchant wants to convey.
Digital Branding
Branding solutions in the era of digital transformation, combined with making digital platforms become the main driving force for business development.
Digital Branding services include
Market research
Doing 4C research, here’s how to solidify your digital branding decisions:
- Category – Industry analysis
- Company – Current status of business, brand
- Competitor – Competitor
- Consumer – Target consumer
Brand strategy
Building a brand strategy, helping to clearly orient Digital branding activities, including:
- Brand core
- Brand Positioning
- Brand model
- Brand personality
- Brand story
- Brand tone
- …
Creative design
Design and prepare necessary resources for Digital channels:
- Brand identity
- Digital Identity
- Brand website
- Publications for channel development (Photos/Videos…)
Communication strategy
Building creative communication strategies, conveying messages and building relationships with customers according to each campaign, each stage:
- Communication strategy
- Big Ideas
- Key Visual
- …
Execution plan
Develop a detailed implementation plan to serve the effective implementation of each channel, including:
- Project objectives
- Work plan
- Allocate specific KPIs
- Allocate each digital channel
- Budget allocation
- Measurement plan
- Report form
- …
Manage and execute the plan
Directly implementing digital communication plans for businesses, responsible for KPIs:
- Content production and development
- Set up and manage dependent campaigns
- Digital Ads
- Measure and optimize campaigns
- Detailed campaign report
- …
* Items are custom designed according to the needs of each business
Brand strategy consulting package
STARTER
For new businesses
- Consulting Services
- Market survey
- Brand survey
- Target customer survey
- Online presentation
- Brand strategy profile (basic)
- Calibration 01 times
PRO
For businesses that have grown steadily
- Consulting Services
- Market survey
- Brand survey
- Target customer survey
- Online presentation
- Brand strategy profile (full)
- Calibration 03 times
- Presentation handover document
ENTERPRISE
For corporations, multi-industry corporations
- Consulting Services
- Market survey
- Brand survey
- Target customer survey
- Online presentation
- Brand strategy profile (full)
- Adjustment 05 times
- Handover documents in color & digitized form
- Project Showcase
- PR project on media channels
Service details
| work content | STARTER | PRO | ENTERPRISE |
|---|---|---|---|
| Implementation personnel | Consultants | Consultants | Chief expert |
| Number of responses, corrections | 01 | 03 | 05 |
| Execution time | ten | 25 | 45 |
| Terms of payment | 100 | 50-50 | 30-40-30 |
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| Declaration of Differentiation | |
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| Brand Platform | |
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Note:
Working time does not include Saturday, Sunday, public holiday and response time.
[1] Payment terms:
- For the Starter package, the payment is made 100% immediately after signing the contract. For Pro and Enterprise packages, the payment is made 50% before signing the contract and 50% after the customer confirms the completion of the work.
- Project Showcase: A presentation of the project implementation process, goals, challenges, and results introduced on Malu’s website and fanpage to help promote the best project.
[2] Project PR article: Made on specialized websites and Malu’s website
Our team
We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.
Member
Service Process
At Malu, we apply a rigorous process to ensure that our digital branding projects meet their committed goals.
Step 1: RECEIVING & SIGNING
Malu receives inquiries, research and overview consulting on digital branding services for businesses (Digital Branding). Prepare detailed quotation proposal, sign service contract.
Step 2: SURVEY & RESEARCH
Malu conducts research & analysis of 4Cs (Category, Company, Competitor, Consumer) to serve as the basis for future branding, strategy and content development decisions.
Step 3: CONSULTING SOLUTION
Based on the research paper, Malu provides detailed advice on digital branding solutions that are suitable for business realities (Strategy, work items ..).
Step 4: PREPARATION
Design core publications, set up digital marketing system:
+ Logo, core brand identity (if not yet met)
+ Brand website
+ Basic publications and images on each platform
+ Brand Guidelines
+…
Step 5: IMPLEMENTATION
Implementation of brand building activities:
+ Post media, interact, develop the channel according to the appropriate strategy
+ Running advertising (communication, sales support)
+ Seeding
+…
Step 6: MEASURE & OPTIMIZE
Measure and optimize metrics. Detailed project reports (monthly, quarterly). Ensure digital branding activities for businesses achieve committed goals (Including both qualitative and quantitative).
Step 7: INSTRUCTION & HANDLING
Support the business team to receive and quickly manage the activities, communication channels…
Step 8: COMPANY & DEVELOPMENT
Support and accompany businesses in brand building and long-term business development.
What customers say about Malu Design
4.8 stars from 163 reviews
Van Hai Gym
I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with my company’s media publications or brand identity, but when working with Malu Design I am very surprise with the ability to capture ideas, convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!
Nguyen Van Hai
CEO/Vietnam Boxing Champion
Hanoi Daewoo Hotel
Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.
In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.
Erwin R. Popov
General Manager
At Grupa Restaurant
On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.
It is very right to choose Malu Design because of its enthusiastic and well-trained staff, I am very satisfied with your company’s service. We hope to work together on future projects.
Le Anh Ngoc
Manager
FAQ
Frequently asked questions
1. How long does the Digital Branding project for businesses take?
Digital Branding is a continuous activity associated with the development of a business.
Businesses have 3 options:
PA1: Hire Malu to deploy and maintain full time.
PA2: Hire Malu to deploy the first phase, train the internal team to receive and continue to deploy.
PA3: Hire Malu to implement the first phase and maintain part later (eg: Advertising, design). The rest of the internal team took over.
In particular, the time to deploy Digital Branding in the first stage usually takes about 3-6 months (depending on the business).
2. When will I receive a detailed quote?
You receive a detailed quote for Digital Branding services in about 7 days, in which:
Step 1: Receive request
Step 2: Malu contact to discuss details about the project (within 48 hours)
Step 3: Malu consults and discusses with you about the solution and scope of work (1 – 3 days) )
Step 4: Research, make detailed quotation proposal (3 days)
If you want to speed up the process, please call 0988 622 991 or send details via i nfo@maludesign.vn .
3. 3. Digital Branding is different from Digital Marketing?
Digital Marketing is designed to attract potential customers and sell products. Digital Branding exists to build relationships and engage customers.
In both cases, the ultimate goal is to grow the customer base and maintain a steady level of sales. But Digital Branding does it differently.
Instead of just highlighting the benefits of the product, it shows the impact of the brand as a whole, helping to optimize the brand experience , creating an implicit link between the core values and the products that the brand has. are selling.
In general, Digital Branding helps customers trust and attach to the brand more in the context of increasing “ad resistance”.
4. What is SEO?
SEO is Search Engine Optimizer – combining techniques to optimize for search engines (google search, Bing, Coc Coc, …).
The goal of SEO is to make a website with many keywords rank on the search results page thereby boosting sales.
5. What's the difference in SEO in Digital Branding?
Basically, the method of implementing SEO in Digital Branding is not much different from the media SEO method.
However, the goal of SEO in Digital Branding is more focused on increasing awareness, building brand awareness and building lasting relationships than SEO of sales pages.
*NOTE: The scope of work of the specific SEO segment will be discussed in detail with the business. In case businesses want overall SEO, more comprehensive Malu is also ready to meet.
6. What is Content Branding?
Content Branding refers to developing content that meets branding activity.
Branding content is more about building brand awareness over the long term.
Please contact 0988622991 for more advice on Digital Branding.
7. What is Influencer Branding?
Influencer Branding is the activity of working with influencers to develop branded content.
Influencer branding aims to build positive brand awareness (not sales, increase sales).
In particular, some criteria for choosing influencer branding:
- Has a personality and tone that matches the brand.
- Having a fan base is mainly the target group of the brand.
- Not yet representing (or collaborating) with a competitor brand.
- There is a quote that fits the budget of the business.
Contact Malu immediately via hotline 0988622991 or info@ maludesign.vn for a personalized consultation for your business.
8. Deploying Digital Branding through which platforms?
Businesses can implement Digital Branding through a number of main channels such as:
- Website
- Social (Facebook)
Other channels may be optional depending on customer research & available budget.
However, to achieve the highest efficiency, Malu recommends implementing a full range of channels based on the customer journey studied.
Or contact Malu immediately via hotline 0988622991 or info@ maludesign.vn for advice on choosing the right channel.
9. Paid Digital Advertising là gì?
Paid Digital Advertising is digital advertising (paid advertising), which may include:
- Search Ads (Google Ads, Coc Coc)
- Display Ads (GDN, Facebook Ads, Tiktok Ads, Zalo Ads and other display advertising networks)
Similar to other channels, this Digital Advertising activity also aims at the common goal of branding. Therefore, the mechanism of implementing and measuring advertising effectiveness will be relatively different from Performance Marketing .
At that time, the effectiveness of advertising does not focus on increasing sales but on the optimal coordination of indicators such as CSAT , NPS , CES …
Contact Malu immediately on 0988 622 991 if your business wants to develop a stronger brand on Digital.
10. Difference between Digital Branding and Digital Marketing?
Digital Branding and Digital Marketing are both activities on digital channels, the forms are quite similar. However, the nature of these two activities is not the same:
Digital Branding: focuses on building a brand image, building relationships with consumers, and promoting the long-term goals of the business.
Digital Marketing: focuses on marketing products to grow revenue and maximize profits.
11. Do Digital Branding need to redesign brand identity?
The brand identity kit is a resource to serve Digital Branding activities. If the brand identity is already met, you don’t need to change anything. On the contrary, you need to consider changes and improvements to bring better results.
So, how to know if the current brand identity is responsive or not?
The answer is: Do the research .
Research determines everything. Therefore, before doing Digital Branding, Malu always does thorough research to have a solid execution base.
12. What is Digital Branding Strategy?
Digital Branding strategy is a general plan to build a brand on Digital Platforms.
Anyone looking at the Digital Branding strategy can imagine their role and mission in it. This is the common standard that helps Digital Branding activities always be goal-oriented.
Digital Branding Strategy is the concretization of Standard Brand Strategy.
> Reference: Standard brand strategy template
Or contact Malu immediately via Hotline 0988 622 991 for specific advice.
Connect now with Malu Design
We are always ready to listen and offer the most suitable solution to your problem.
