IMC Planning Consultancy

Professional IMC planning consulting service, serving creative and effective communication campaigns.

Correct understanding of IMC

IMC refers to the coordination and alignment of all of a company’s communication and marketing efforts to deliver a consistent and cohesive message to its target audience.

By systematically integrating, businesses can make a powerful impact on their target audience, thereby boosting trust and credibility over time.

The key to the effectiveness of the IMC campaign is creativity and overall management. This is what Malu can help you with.

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Importance of IMC

IMC helps businesses ensure that messaging is consistent across all communication and marketing channels, which can help build trust and credibility with your target audience.

By coordinating and aligning communication and marketing efforts, companies can reach their target audience in a more effective way, driving higher conversion rates and increasing sales.

IMC helps businesses maximize ROI by using resources more efficiently.

By using an integrated approach, businesses can avoid duplicate efforts and reduce waste, which leads to lower costs and higher profits.

IMC allows businesses to interact with their target audience in a more meaningful way.

Based on brand integration & marketing perspective. The message is now more finely tuned, leading to increased customer loyalty and support.

IMC helps businesses build a stronger, more recognizable brand by creating a consistent image and message across all communication and marketing efforts.

What makes a good IMC plan?

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The IMC plan should have a clearly defined target audience, based on demographics, buying behavior, and interests.

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The IMC plan should include a clear and consistent message reinforced across all communication and marketing channels.

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The IMC plan should effectively integrate all communication and marketing channels to deliver a consistent brand experience across every touchpoint.

Importantly, the ability to dominate all channels can create enormous power in the entire market.

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The IMC plan should be flexible and adaptable, allowing for adjustments based on the results of the measurement period.

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The IMC plan should be based on a reasonable budget to achieve the appropriate objectives.

Carefully calculate the implementation time and capacity of the parties involved.

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IMC planning services include

Research 4Cs (Category, Company, Customer, Competitor) as the basis for communication proposals.

Planning the overall IMC strategy, orienting all activities, including:

  • Goals
  • Big idea
  • Key Message
  • Channels

Design and manufacture materials for communication, for example:

  • Key Visual
  • Landing Page
  • Viral Video
  • Banner OOH

Detailed execution plan. Allocate tasks, responsibilities, deadlines, budgets, etc.

And specific tactics to accomplish the goal.

Get ready to explode with an innovative IMC plan

Meet the communication goals, build the brand of the business

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Our team

We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.


Process of IMC Planning service in Malu

At Malu, we apply a strict, scientific and collaborative process to ensure the success of the project.


Malu received requests, detailed advice on suitable work items and signed implementation contracts.


Malu conducts a thorough analysis of your current marketing and communications activities, including: your target audience, competitors, market trends, and your current brand position.

Helps to understand the current situation, identify areas for improvement and form the basis for communication & marketing proposals.


Clearly define goals and objectives, taking into account both short-term and long-term goals. Provides a clear basis for the IMC plan and helps prioritize activities.


Get insight into your target audience. As a basis for adjusting communication and marketing activities to reach and interact effectively with the target audience.


Develop a comprehensive set of marketing and communications strategies that align with your goals, while taking into account your target audience and market trends.

Review all communication and marketing channels, including advertising, public relations, direct marketing and digital marketing…


Evaluate existing resources, including budget, staff, and other resources, and allocate them appropriately to support your IMC plan.


Develop a detailed implementation plan that includes specific tactics, deadlines and responsibilities for implementing the IMC plan.


Producing communication materials for IMC activities, including:

  • Key Visual
  • Landing Page
  • Viral Video
  • Banner OOH
  • Content Marketing
  • Email Marketing


Conduct presentations with businesses, get feedback and correct mistakes to reach the end goal.

NOTE: The feedback & correction step takes place during Malu’s work.

Step 10: Acceptance & Handover

Coordinate with enterprises to take over and hand over the project.

NOTE: Malu is always ready to accompany businesses to implement IMC projects, helping businesses achieve their ultimate goals.


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“You have a vision, Malu has experience in consulting & execution. I believe the results will break the limit.”

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What customers say about Malu Design

4.8 stars from 163 reviews

nguyen van hai

Van Hai Gym

I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with my company’s media publications or brand identity, but when working with Malu Design I am very surprise with the ability to capture ideas, convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!

Nguyen Van Hai

CEO/Vietnam Boxing Champion

Erwin R. Popov

Hanoi Daewoo Hotel

Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.

In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.

Erwin R. Popov

General Manager

le anh ngoc

At Grupa Restaurant

On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.

It is very right to choose Malu Design because of its enthusiastic and well-trained staff, I am very satisfied with your company’s service. We hope to work together on future projects.

Le Anh Ngoc



Frequently asked questions

The average time by 4 phases of the brand launch campaign is:

1 – Preparation: 2 – 6 February
– Pre-Launch: 1 – 2
March – Launch: 1
April – Post-Launch: 1 – 2 months

Preparation time can be shortened if there is good coordination between departments.

In addition, the specific time depends on each business. Some businesses want to extend phase 2 and phase 4 to improve efficiency and test better optimal solutions.

The nature of the brand launch campaign is quite complex, important and has a great impact on businesses.

Therefore, Malu needs to research carefully to get the items and costs expected to meet the brand launch goal of the business.

Malu’s team needs a minimum of 7 days to quote a brand launch project (It may take longer depending on the complexity)

If you want to speed things up, please call  0988 622 991 or send your brief to .

Have. If your business already has a brand strategy and professional brand identity design.

Specific work items will be discussed in the contract.

Your customers are exposed to more than thousands of ads of hundreds of different brands every day.

There was also a lot of other interesting information that they were interested in that stole their attention.

Therefore, if the frequency of the brand appearing is too low, the channel limit is not likely to be remembered.

In short, this is due to under-spending, let alone content effectiveness.

Spending is not enough, so the brand launch campaign has not reached the tipping point, has not made the target customers recognize and remember the brand.

Answer: Research and test.

You’ll need to conduct thorough market research to find out how much (or expected) spending during the time you plan to launch your brand.

Combined with customer psychology research to decide how often your brand appears in front of the same customer in a day, a week is how many times.

Additionally, tracking metrics like your conversion rate relative to the industry average needs to be equal or greater.

Next is to monitor other relevant metrics such as: Growth rate of Dirrect traffic, Rate of new users, Rate of returning users…

Then summarize and forecast the cost.

Brand launch campaigns are usually deployed on the following channels:

  • Own channel: Website, Lading page
  • Digital, Ads Network
  • Social: Facebook, Zalo, Tiktok Linkedin
  • PR
  • OOH: Outdoor advertising, large billboards…
  • KOL

Select the right channel and deploy in combination for best results.

Deciding on which channel to run advertising and communication depends on market research, customers and campaign goals.

In addition, the decision of where to run ads is also related to the campaign budget.

Therefore, to answer whether a business needs to run outdoor billboard advertising, large billboards or not needs to be considered in a specific situation.

Brand launch campaign budgets and goals are inseparable.

High goals come with big budgets and vice versa.

See how to build a budget:

  • Branding budget
  • Marketing Budget

Contact Malu immediately via hotline 0988 622 991 or for detailed advice on brand launch budget.

Launching is a series of activities implemented to launch, build awareness for a new brand, thereby promoting business activities. Includes 4 stages:

  • Prepare
  • Pre-launch activities
  • Launch (Launch)
  • Post-debut activities

Meanwhile, introducing a new brand can be just an announcement campaign (a stage of Launching), if done alone, it is difficult to create a media wave.

For a successful brand and product launch event, you need to note:

  • Honesty : Being honest with the public and key consumers. Everything must align with the brand positioning statement.
  • Invite the right people : Invite big names, industry influence and influence consumers to the event.
  • Unique : Organize a launch event differently from your competitors, make sure the launch is valuable.
  • Avoid conflict : Make sure what happens during the launch event doesn’t conflict with other companies or your customers.
  • Personalization : Be mindful of special guests who need proper care.
  • Budget : The launch event should have a budget that matches the size and positioning desired. More creativity within budget

Are not. If your brand already has the right brand identity design

At that time, when launching a new product, it is necessary to design identity publications  for the new product  according to the general brand concept, for example:

  • Packaging, labels
  • Identification of media publications
  • Identify selling points
  • Present

Conversely, when launching a brand and a product together, you need to design both the brand identity and the product identity.

NOTE: Before deploying, Malu will conduct a detailed assessment and consultation on the items that need to be designed, updated, improved…

Have. The brand launch event is an important event of the whole campaign, so to ensure the effectiveness of the entire campaign, Malu will be the one responsible for leading and coordinating the organization.

Have. Depending on your agreement and will, Malu will coordinate to support your self-implementation to achieve the best results.

When you organize your own launch event, Malu will play a supporting role in a number of categories such as:

  • Consulting concept, plan
  • Designing publications for the ceremony
  • Coordinate activation of communication

Based on customer research, Malu will advise on appropriate communication and advertising items to support the launch of the appropriate brand.

In which, Digital Ads can be a viable category because of its large reach and cost control, good efficiency.

However, which solution to choose depends on each different context.

Example 1: An enterprise specializing in providing “Information security for the super-rich” solution can allocate its budget to luxury events, promoting WOM instead of implementing Digital Ads.

Example 2: A technology startup can choose inbound marketing as a platform instead of Digital Ads.

Connect now with Malu Design


We are always ready to listen and offer the most suitable solution to your problem.

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