Effective and sustainable website SEO services

Malu provides SEO services to help businesses develop websites and grow their businesses on the basis of strong brand building.

What SEO services help businesses?

SEO services help businesses achieve many benefits, including:

  • Reach a HUGE and FREE customer group through achieving good search rankings
  • Increase brand awareness on the internet
  • Optimizing the official communication channel (ownership channel) between customers and businesses
  • Optimizing the most important stage in the modern customer journey.
  • Build a seamless, consistent customer experience

All create strong growth momentum. This is the true meaning of digital transformation (not just building a website for an online business)

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Malu’s SEO Perspective

SEO (Search Engine Optimizer) is a search engine optimization method, helping websites reach a huge number of natural search customers on (Google, Bing, Coc Coc …)

At Malu, SEO does not follow Google or any other search engine. SEO aims to satisfy the search needs of target customers, creating the best conditions to help search engines understand what content businesses provide, what value and to whom audience.

Combine Branding and SEO techniques to achieve high efficiency (Branded SEO)

What’s different about Branded SEO?

Brand first, SEO later

Branded SEO focuses on branding first, SEO later to promote natural branded search behavior, which is beneficial for SEO activities.

Building a website is at the heart of the brand’s digital business model, from which it is easy to gain positive signals.

SEO is the ultimate activity that follows. When branding is good, SEO focus can shift to Onpage which is more sustainable than other techniques.

The set of keywords that cover the whole industry

Branded SEO does not start with specific keywords, but starts with the search behavior of the target customer.

Build content that meets the search behavior, solving the root search needs of customers.

In addition, the increase in overall strength, effective brand strength leads to a series of other related keywords to the TOP.

High success rate > 95%

Building a strong brand through the website, technical SEO is the way to success.

Branded SEO has a higher success rate than other SEO techniques, is safer, more sustainable. However, it also comes with a higher implementation cost.

With extensive experience in the field, Malu knows the best way to deploy. Commit to a successful project.

30% reduction in time to achieve SEO results

Branded SEO is the SEO path that meets the goals of the business. With a methodical process, experience in deploying Malu helps businesses reduce project time due to:

1 – To push enough human and material resources ready to meet the project scale.

2 – Operate an effective SEO project.

3 – Correct implementation, focus. Don’t waste time correcting mistakes.

Towards meaningful conversions

The essence of Branded SEO is branding combined with technical SEO. The process of implementing projects and strategies are all geared towards optimizing meaningful conversions for businesses.

Deliver content and real value that satisfy your target audience – this is also Google’s goal.

Therefore, keywords reaching TOP are part of the results of course.

Achieve sustainable rankings on search engines

Branded SEO builds the overall power of the website, positively affecting the brand in reality.

In addition, Branded SEO is customer-centric, building close relationships with customers, making customers trust the brand, and helping customers achieve their personal goals.

Therefore, the results Branded SEO brings is sustainable (if not considering the constant competition of competitors).

Branded SEO – Sustainable growth engine on digital platforms

With the Branded SEO solution, Malu not only helps your website reach many natural customers but also helps build a solid digital brand foundation.

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6 Indicators impacting the cost of SEO Website


The number and strength of competitors is an important factor affecting the workload and depth of SEO.

The SEO plan not only calculates the current strength but also takes into account the competitor’s SEO growth rate to build an appropriate plan and strategy.

Content difficulty

Each industry has different content characteristics – to meet the EAT – Expertise, Authoritativeness and Trustworthiness algorithms, SEO needs to develop responsive content.

Content with high difficulty is proportional to cost and execution time.

Quantity & Quality of Links

Links referring websites from other systems (backlinks) are an important element of the Off-page section.

The quantity and quality of backlinks is a powerful SEO booster.

How many backlinks need to be built, and the quality depends on how the competitor has (and will grow).

Search traffic and keyword difficulty

Keywords with high search volume often come with high competition because every competitor wants to target even a group of competitors that do not offer similar products/services.

Product / service keywords although search traffic is usually not high. But the difficulty is not low.

This directly impacts all SEO activities.

SEO status

Websites that do SEO right from the start have the advantage of a stronger SEO implementation.

In contrast, a website that has improperly implemented SEO in the past leads to many consequences that need to be handled, even needing to be handled to escape previous penalties (resulting in greater project complexity).

Newly created websites also need the right time to develop naturally, increasing the core index.

Number of keywords & keyword groups

Depending on the business field and the actual customer journey, give the appropriate keyword group and number of keywords.

With highly competitive industries, the topic of content development also needs to be broader.

SEO Service Package

  • < 500 keywords
  • SEO time 6-8 months
  • Commitment TOP 5, TOP 10
  • Committed to Organic Traffic
  • Google Maps SEO Support
  • 2 months warranty

  • < 1500 keywords
  • SEO time 8 – 11 months
  • Commitment TOP 5, TOP 10
  • Committed to Organic Traffic
  • Google Maps SEO Support
  • 3 – 4 month warranty


  • Unlimited keywords
  • SEO time 10 – 14 months
  • Commitment TOP 5, TOP 10
  • Committed to Organic Traffic
  • Google Maps implementation support
  • 4 – 6 month warranty
  • Warranties rank over 2 months

Detailed comparison table

work content Basic Premium Royalty
Write and optimize articles 200-300 songs 400-500 songs 400-500 songs
+ Product and service keywords
+ Brand keywords
+ Industry keywords
+ …
<500 <1500 Unlimited
Conversion rate Medium High Very high
Payment Terms [1] 35-35-30 35-35-30 35-35-30
TOP 10 icon check icon check icon check
TOP 5 icon check icon check icon check
Committed to Organic Traffic icon check icon check icon check
Information coverage 60% 80% 100%
Acceptance by month icon check icon check icon check
Rank Warranty 2 months 3-4 months 4-6 months
Refund if KPIs are not met icon check icon check icon check
Conversion tracking settings icon check icon check icon check
Category of work
Assess the current state of the website icon check icon check icon check
Research your competitors icon check icon check icon check
Analyze customer insights icon check icon check icon check
Keyword research icon check icon check icon check
Content development planning icon check icon check icon check
Detailed SEO planning icon check icon check icon check
Technical optimization Website standard SEO (technical coordination) icon check icon check icon check
Website structure optimization icon check icon check icon check
Optimizing the customer journey icon check icon check icon check
Onpage optimization icon check icon check icon check
Schema optimization icon check icon check icon check
Offpage optimization icon check icon check icon check
Social Brand icon check icon check icon check
Google My Business Setup & Optimization icon check icon check icon check
Optimizing your brand on Google icon check icon check icon check
UX Optimization icon check icon check icon check
Optimize UI (Upgrade interface) icon check icon check icon check
Set up detailed goal conversions icon check icon check icon check
Guest Post icon check icon check icon check
Press PR icon check icon check
Optimize multi-channel conversion icon check icon check
Optimize collection of potential customers icon check icon check

*Note: Working time does not include Saturday, Sunday, public holiday and response time, technical editing, website design (if any).

[1] Payment:

  • Phase 1: 35% of the budget right after the project implementation
  • Phase 2: 35% of the Budget (Expected after 5 months of project implementation)
  • Phase 3: 30% of the budget (Expected after 9 months of project implementation)

Advantages of SEO services in Malu

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Reach customers according to business goals


The overall SEO strategy has a clear execution plan. Data-driven optimization

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SEO is based on content creation combined with sales


Execution team has diverse project implementation experience

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Branded SEO – Branding first, SEO later

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Monitor, interact and respond continuously.


Apply modern project management and implementation processes

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Commitment 100% satisfied with the quality of service

Our team

We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.


Service Process

At Malu, we apply a rigorous process to ensure that our digital branding projects meet their committed goals.


Malu thoroughly learns about the business, products and target customers the business wants to target.

Understand products to compile content, deploy appropriate strategies. Understand the business to build a brand, increase sales, successfully retain customers.


Customer research: Understand the portrait, experience journey to find solutions to conquer target customers.

Competitor research: Research your competitors to understand how they’re doing, quantifying the work you need to outshine the competition.


Research the search behavior, needs, wants as well as search motivations of customers. Filter the appropriate set of keywords: Brand keywords, product/service keywords, location keywords, add-on keywords, knowledge keywords…


Develop a content development plan. This is the top and most important element in every SEO project. The right content plan not only shortens the time to rank results, but also increases conversion efficiency.

Step 5: SEO PLAN

Make a detailed SEO plan for the entire project, detail work items, personnel, resources… A detailed SEO plan not only helps Malu’s team implement a highly effective SEO project, but also helps businesses. understand the entire project from which to interact and coordinate smoothly.


Website optimization includes:

  • Optimize the user experience, optimize the conversion process, and sell on the website.
  • Optimize SEO standards, ensure the readability of Google’s content, increase the ability to on-top.
  • Tracking settings


Develop content according to the plan. Update according to the posting schedule on the website. Collaborate with businesses to develop content that meets SEO, sales, and branding.

Step 8: Implement OFFPAGE

Conduct content promotion on the internet, generating signals to support content growth.

Malu uses social networks, press PR, related websites, toplists, quality satellite websites to ensure sustainable growth and meet progress.


At this step, the website is entering the growth phase – Malu collects and analyzes customer behavior data to optimize the indicators.

Data-driven optimization meets 2 goals: Keyword Growth and Conversion Rate Increase.


Doing the job of maintaining rankings, traffic has been achieved according to the project commitment. Ensure a sustainable position against the competition of competitors.

Deploy the work to meet the needs of expanding and growing other websites (according to the agreement after the project)

View details
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with Malu’s support
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What customers say about Malu Design

4.8 stars from 163 reviews

nguyen van hai

Van Hai Gym

I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with my company’s media publications or brand identity, but when working with Malu Design I am very surprise with the ability to capture ideas, convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!

Nguyen Van Hai

CEO/Vietnam Boxing Champion

Erwin R. Popov

Hanoi Daewoo Hotel

Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.

In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.

Erwin R. Popov

General Manager

le anh ngoc

At Grupa Restaurant

On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.

It is very right to choose Malu Design because of its enthusiastic and well-trained staff, I am very satisfied with your company’s service. We hope to work together on future projects.

Le Anh Ngoc



Frequently asked questions

SEO service is a service to optimize search results on search engines through overall website quality control, satisfying the search needs of target customers.

Branded SEO is a solution that applies branding combined with SEO to create a strong and sustainable conversion effect.

The essence of Branded SEO is to build a trusted brand that engages with customers in a natural way, thereby promoting customer behavior that impacts SEO (engagement, page view time, conversion rate, share). shares, number of pages/sessions, direct search, …) to get higher rankings on search results.

Branded SEO is a method of controlling and optimizing the entire website to help businesses take advantage of the brand power, the overall power to achieve SEO goals.

Branded SEO benefits:

  1. Increase brand awareness
  2. Gain more keywords
  3. Building and developing a sustainable brand
  4. Covered content, reaching customers in many different aspects
  5. High conversion rate due to content building and customer journey optimization
  6. Higher organic traffic
  7. Limited influence by Google algorithm

Every SEO project is a different problem. To get an accurate quote Malu needs more specific information about the business, products, and target customers.

After that, Malu will conduct research and advise on the right solution for the goal to give the most accurate quote.

In order to get an accurate quote and solve the right business problem, Malu implements a 7-step process:

  1. Receive requests for SEO services
  2. Discover your business, brand identity, product, business model
  3. Research the market, competitors, target customers
  4. Consulting solutions, SEO strategies and scope of work
  5. Make a proposal for an SEO service quote
  6. Presenting quotation proposal, SEO service implementation process…
  7. Continue to adjust the quote before closing & signing the SEO service contract.

Contact Malu immediately via hotline 0988 622 991 or info@maludesign.vn for advice and quote support.

Malu applies Branded SEO technique. This is Malu’s unique SEO technique developed based on branding (5+ years of Malu’s strength) and white hat SEO techniques.

Deploying Branded SEO after 3-6 months will start to have certain results. In addition, the time it takes to achieve results depends on how competitive the industry is.

Yes, Malu is committed to SEO results clearly in the contract. Accompanied by a policy of refund and partial payment according to KPIs. You are completely assured of the quality of service.

As mentioned, Branded SEO is a sustainable website development method that brings long-term value to businesses.

You need Branded SEO when:

  1. You want to develop a sustainable business on the internet
  2. You want to set up a circular Digital system (in which the Website is the center and is 100% owned)
  3. Great value products and services, need to educate customers
  4. Do you want to build a brand on the Internet?
  5. You want to reduce marketing costs while increasing business efficiency?
  6. Increase the effectiveness of Performance marketing

Have. The SEO solutions that Malu always aims to serve customers and sustainable development goals. You have complete control over the quality.

However, SEO is like a race upstream, if you don’t move forward, your competitors will overtake you.

Therefore, the sustainable effect is in the short term and only when you continue to maintain and grow compared to your competitors can you maintain the advantage.

Upon receiving a project request, Malu conducts a website review and makes a specific proposal for the project.

Have. In addition to the free ranking warranty period, Malu will attach a maintenance quote with the best cost.

The project is built and maintained for a long time by Malu to help the website stabilize its rankings and continuously develop.

Yes, for the SEO project you need to design a new website, Malu will send you a quote with the best cost.

Websites designed by Malu from the ground up save you the hassle of technical improvements and the risks of unresponsive websites.

Refer to more services: SEO standard website design

Have. For SEO projects for international markets, you can immediately contact Malu via hotline 0988 622 991 for specific advice.

Have. Bilingual SEO on a website is a common need of businesses providing multinational products and services. Please contact hotline 0988 622 991 for detailed advice.

Are not. Malu needs time to deploy and optimize the project to ensure good quality, sustainable ontop capability.

Malu projects take a minimum of 6 months.

For projects that need to rank fast (e.g. real estate projects), you should use a paid advertising solution for business performance.

Have. Keyword SEO projects are usually because businesses have a need to grow a certain group of keywords.

TH1: The new website only wants to focus on a group of keywords
TH2: The old website wants to promote the target keyword group
For each different case, there will be different requirements and different budgets. Please contact hotline 0988 622 991 for specific advice.

To better understand the standard SEO article writing standards in Malu, please read the guide to writing standard SEO articles . This is the process and criteria that Malu’s SEO/Content team adheres to.

Malu’s SEO Planning methodology is always based on actual data and implementation experience.

You can read more to understand how Malu  plans SEO .

Basically, Malu helps you to perform detailed tasks in SEO projects, implementation methods, criteria, volumes … are presented transparently to help you understand the entire SEO project.

The process of providing SEO services in Hanoi and HCM is no different.

However, the SEO strategy will be a bit different if this is the market you want to target.

In this case, the first difference is that Malu will use personnel who understand the culture and behavior of each market to develop content for that market.

For example, HR in HCMC will develop content for customers in the South.

In contrast, employees in the North, who have lived and worked in the North for many years, will be responsible for developing content for the Northern market.

All aim to satisfy the highest search demand

In essence, UX (user experience) reflects a user’s interaction with a website (product, service, digital platform).

UX improvement is a method based on user insights and best practices to:

Increase the time users stay on the page
Reduce the bounce rate
Promote form filling, click CTA (Call-to-action)
Increase the share of the article
Increase the likelihood of returning to the website

Those are the basic indicators, core directly affects rankings.

Based on the analysis of each project’s target customers, Malu will develop content that serves users and orients businesses.

Malu content evolves around the buying journey, thereby driving engagement and sales behavior strongly.

Connect now with Malu Design


We are always ready to listen and offer the most suitable solution to your problem.

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