Header Personal logo

Do you know? Logos are not just for big companies and corporations! Small brands, businesses and individual professionals can also use logos to differentiate themselves in their respective industries.

Some business owners are surprised to learn that they also need their own logo. If you want to differentiate your product or service from your competitors, having a professional logo is the most basic first step.

>>> What is Personal Brand  – How to Build a Personal Brand From Zero

What is a Personal Brand Logo?

Logos help convey emotions and perceptions about a company or professional. In some cases, your personal logo will act as a protection, such as when it is used as a watermark on an image to prevent others from stealing work for which they have not paid royalties.

Personal branding can be used to help build your career even if you’re still working for a company or organization. Even if a professional is working for an organization or starting a startup on their own, their personal brand is still the most important.

How to design a personal brand logo

Like a logo for any company, a personal logo needs to represent your identity and create an instant connection with your customers. Here are some important tips for creating the right logo for your personal brand.

Establish personal brand values

Think about the icon

Before you can create a solid brand, you have to know what you’re trying to represent. Your talents and skills are only one part, your work style and personal values ​​are another important part that sets you apart from others in the industry.

When thinking about creating your logo, you’ll want to find a design that reflects all of those things — sums up who you are as a professional.

Logo includes your name

There are several ways to incorporate names in a logo. You can go with a signature style logo, lettering logo, or initials — but you should include this element in your logo to help connect it to your personal brand.

Unlike business logos, personal branding rarely uses just one symbol, although you can certainly include one in your design.

For example, illustrator and designer Marshal Kiganjo uses initials paired with a symbol in his logo. On the other hand, trainer, author, and speaker Michael Moody uses a signature-style logo for a more celebrity-like approach:

Consider using illustrative icons

Using the right logo for your logo can help define your industry and skillset. Consider which symbols can be used to represent your profession.

Try not to choose haphazardly; it is better to choose the logo that suits you and your industry. You may be surprised at how attractive a brand logo is. Then look for some different styles for each icon so you can experiment with them with your favorite fonts.

Choose the right color

Color theme selection

A lot of personal logos use a black and white color scheme. B&W tends to be more complex and subtle, but you can also use other colors in the logo to communicate ideas. Bright colors are cheerful and energetic, while pale colors represent a softer and cuter nature. Learn about the meaning of logo colors to choose the right combination.

Experiment with typography

The right fonts will follow the aesthetic of the personal brand. While script and slab fonts are more modern, serif fonts will look more classic. You may want to consider hand-drawn lettering to make sure your logo looks different from anyone else’s.

Make logos flexible and scalable

What good is a logo if it can’t be used anywhere you need it? Logos should be readable at small sizes, like on branded graphics. It should be easily printable for letterhead and business cards, and it should work on the website as well as social media.

It is recommended to design the logo in vector format so that you can make the logo as large or small as you want without the problem of breaking details.

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Examples of individual logo designs by industry

Each industry has a slightly different use of colors, icons, and styles. Here are some industries where many professionals create their own brands, independent of their company’s brand.


Rachael Ray and Gordon Ramsay are prime examples of people with personalities and brands. Rachael Ray uses bright colors to portray her last name “Ray” and grabs attention, while Gordon Ramsay uses a black and white font.

Chefs and bartenders often get their logo colors from within their kitchens. Having your own brand will make it easy to identify if you decide to start a food service, bakery, bar or restaurant business.


People usually join an exercise class or sports program. Although the same classes are taught in similar ways, each instructor has their own style.

Yoga instructors or personal fitness trainers can create their own brand to differentiate themselves from the gym they’re working at. Jillian Michaels and Bob Harper each developed their own branded styles, even though they were both famous on the same show (Biggest Loser). A classic example of superior personal branding can be seen in the Richard Simmons logo.


Whether you’re shooting landscapes or weddings, personal branding is crucial to attracting customers. Most photographers find it easier to sell their services when they have fans who love their brand; otherwise, they can only meet customers who like cheap prices.

A common use of photography logos is to insert watermarks on their images for when a customer chooses from a photo gallery or catalog.

This ensures that customers won’t take screenshots for social media use to avoid paying for the entire library.

Wedding photographers often use script fonts, camera icons, and sometimes floral combinations; Landscape photographers and adventurers can choose simpler fonts and images, such as mountains or trees.

Ansel Adams has been a world-renowned B&W landscape photographer since the early 1900s. His brand logo includes his signature in a full-cap serif font.

Business consulting

People who provide accounting services and business strategy often have to have their own brand to create trust with customers. From investing to startup consulting, there are many services of this type.

If you think about Shark Tank, you realize that different trainers (Kevin O’Leary, Barbara Corcoran, Mark Cuban, Lori Greiner, Draymond John, and Robert Herjavec) all have their own styles, personalities, and brands. In this way, personal branding sets you apart from the crowd of competitors.


The fashion industry is full of designers who want to make their mark on the world!

From more mainstream designers (like Jennifer Lopez or Vera Wang), to high-end designers (like Michael Kors, Jimmy Choo and Gianni Versace), many designers use their own brands to market their products. their. Personal stylists and beauty professionals (like makeup artists and hairstylists) also have their own brands to help attract regular customers.

Fashion logos, clothing designs usually consist of just a logo with the designer’s name on it. For the hairstyling industry, you can choose things like makeup brushes, eyes, hair, and scissors as symbols in your logo.

For you

Now, you know what you need to get yourself a personalized logo and start to differentiate yourself from the competition. Remember to focus on what makes your personal brand stand out and why customers should choose you over your competition. Then find the design elements that best represent those traits, and you’re ready to go!

If you need any help in creating your logo, the Malu Design house will provide you with a professional logo design service. Good luck!

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If you are looking for a reputable and experienced unit to be able to design a professional and impressive logo and  brand identity system , then please contact us immediately by phone. 0988 622 991, or leave your information and requirements, Malu Design ‘s consulting department  will contact you right away to answer all your questions!


Malu Design – Branding Identity Agency

Hotline: 0988 622 991