To build a truly impressive, unique YouTube ad, agencies must create stories that come to life, inspire and engage viewers. It can’t be like other “popular” and ordinary ads, it needs to have a strong enough virality and also a neutral element.
To better understand what YouTubers want to see, let’s take a look at the most successful ads of the year.
Google has released a list of the top 10 most viewed ads on YouTube since 2017, immediately refer to ideas for your next ad campaign. And always remember: the good ads are the ones other people want to see.
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1. Samsung India Service (SVC)
212 million views
A short story, impressive content is all that Samsung India wants to bring to viewers. With the theme “We’ll Take Care of You Wherever You Are – We will take care of you wherever you are”, the company wanted to emphasize the importance of taking care of customers in India over the past year. Made by Agency, Cheil, the video is 4 minutes long and has over 212 million views.
Watch the ad to discover the success of this campaign.
2. Clash Royale: The Last Second
140 million views
The silliness, the unusual, but also the special charm helped this mobile game reach the 5th most viewed ads on YouTube in 2016. Still with that agency, Barton F. Graf , and The ad’s 50 seconds of “thrill” attracted 3 times more views than the previous year.
The ad for the game Clash Royale opens with a countdown scene and an image of a pink-haired female warrior shooting a finishing arrow. What will happen? You have to discover for yourself:
3. Ping Pong Trick Shots 3 | Dude Perfect
318 million views
If you’ve never watched any of Dude Perfect’s videos, it’s a shame. This Youtube channel is so successful that major food brands like Ruffles or Oreo have combined to integrate promotional products into videos.
Combining ping pong with dominoes, Dude Perfect, and Oreo created an ad that garnered more than 318 million views.
4. Miss Dior – The new Eau de Parfum
107 million views
4th place in this list belongs to the latest women’s fragrance from Dior-Miss Dior. Conceptualized and produced by agency, Iconoclast, this is the next collaboration of actress Natalie Portman with Dior brand.
This video focuses on describing the love and diversity of modern women’s emotions, sometimes contradictory:
5. MySwitzerland (Switzerland): Nothing and no one was able to steal the show from the Grand Tour de Suisse
102 million views
This commercial features a fun shot in a funny way with two of our favorite stars, Anne Hathaway and Roger Federer. Putting celebrities at the center of the ad enhances the image of the ad. This strategy is popular, as this chart shows
This YouTube ad from April 12, 2022 has a total of over 102 million views and over 15,000 likes.
6. Omega Timekeeping and tradition (Switzerland): On the occasion of the Olympic Games, this spot bets on a captivating soundtrack
25.9 million views
Soundtrack plays an important role in the success of an advertisement and Omega is proof of this. This ad builds the story around this catchy and captivating track: “Dream” by the band Imagine Dragons.
Omega ‘s YouTube ad launched on July 15, 2021 has a total of over 75 million views and over 33,000 likes.
7. Amazon (USA): Amazon’s Big Game Commercial: Mind Reader: promoting its favourite connected object Alexa for the Super Bowl
Storytelling combined with humor is a good recipe for a successful commercial. For Super Bowl 2022, Amazon created a YouTube ad in which Alexa is said to be able to read minds. We found ourselves in the everyday lives of a couple about to face embarrassing situations after Amazon’s connected object, Alexa, revealed each one’s thoughts.
8. Netflix announced the official trailer of the Squid Game series (USA)
25.3 million views
An ad for the iPhone 7 or, more precisely, for Apple’s Siri virtual assistant feature. Combined with Hollywood star Dwayne ‘The Rock’ Johnson and produced by agency TBWA, this promotional video has garnered over 25 million views in 2017.
An ad with impressive and creative shooting angles, sure to make you feel excited:
9. Turkish Airlines: a clip with Morgan Freeman gets noticed
Again, the relevance of using celebrity influence is emphasized in this ad. The airline relies on voiceovers that everyone can recognize: the voiceovers of the famous American actor Morgan Freeman. A voice that leaves no one indifferent and has impressed for more than 50 years. The actor has appeared in more than 70 films and has been nominated dozens of times for his acting skills.
Turkish Airlines has racked up 40 million views and over 24,000 likes for its YouTube ad that launched on February 10, 2022.
10. Imagine your Korea: Vibrate to the rhythm of Korea – SEOUL2
In this ad, the old streets of Seoul are highlighted to the rhythm of traditional music from the Land of the Morning Calm. This government action organized by the KTO (Korea Tourism Organization) is a great way to promote the country and its culture!
This ad has received over 42,000 likes for a total of 30 million views on YouTube since its release on September 3, 2021.