Hao Hao Noodles is one of the most famous noodle brands in Vietnam as well as in the world. With effective marketing strategies, Hao Hao noodles increasingly position themselves among consumers and have a leading position in the instant noodle market in Vietnam. Let’s learn in detail about the Marketing strategy of Hao Hao noodles in this article.
After nearly 30 years of operation, Acecook Vietnam Joint Stock Company has continuously grown to become the leading general food company in Vietnam with a solid position in the market, specializing in providing food products. instant with high quality and nutrition. To achieve this success, Acecook has implemented effective marketing strategies. Let’s analyze and learn about Acecook’s Marketing strategy in the article below.
l. Overview of Acecook Vietnam Joint Stock Company
According to Wikipedia , in the early 90s, Acecook Group – one of the largest instant noodle companies in Japan, brought advanced production technology from the “motherland” of instant noodles to Vietnam and created Building the Vina Acecook brand.
After 20 years of formation and development, with development efforts in a populous country that is difficult to receive new products from the culinary industry like Vietnam, Vina Acecook is now known as a The leading brand in the instant noodle industry accounts for more than 50% market share and nearly 100% market coverage with delicious, quality products, rich in flavor, and diverse in form.
Putting nearly thirty brands of instant food products with different flavors into the shopping cart, Vina Acecook has built its own identities to make an impression in the hearts of consumers.
Instant noodles are inherently a prominent cultural symbol of Japan. When entering Vietnam, careful research on Vietnamese people’s preferences and tastes helped Vina Acecook “Vietnamese” Japanese noodle packages into Japanese noodles. Vietnamese instant noodles.
By ingenuity in combining modern production technology according to Japanese processes with the sophistication of Vietnamese cuisine’s flavors, the company has launched products that not only meet needs but are also suitable for customers. Suitable for Vietnamese people’s taste.
Along with that, the breakthrough in adding new features to some world-famous dishes, bringing new inspiration in the way of enjoying cuisine such as the flavors of Thai hot pot, kimchi,… has helped the names of noodles. The company’s Hao Hao, Hao 100, Thai Hot Pot, Udon Suki Ski, and Mikochi non-fried noodles are always the top favorite choices of consumers.
After many years of operation, Acecook Vietnam Joint Stock Company has continuously grown to become a leading general food company in Vietnam with a solid position in the market, specializing in providing ready-to-eat products. of high quality and nutrition.
With the goal of becoming a leading food corporation not only in Vietnam but also reaching out to the world, Acecook Vietnam commits to continue researching and bringing to market diverse and quality products in the future. higher, more delicious, creating a rich culinary culture to meet the increasing culinary needs of customers and contributing to the development of the food industry in Vietnam.
The company’s products are very diverse in domestic and foreign businesses, including instant noodles, instant vermicelli, instant vermicelli, instant pho,… with familiar brands such as Hao Hao, Thai Hot Pot. , De Nhat, Phu Huong, pho past and present, De Nhat cooking oil, De Nhat fish sauce…
Acecook Vietnam Company implements a consistent and thorough management policy to increasingly improve product quality, environmental protection and food safety. The company’s motto is to learn, improve and develop continuously to become a leading food manufacturer in Vietnam and in the world.
The company has achieved many achievements such as: High quality Vietnamese goods, Vietnam Gold Star Award, 3rd class Labor Medal, member of the world noodle association,…
ll. Analyze Acecook’s Marketing strategy
With the goal of becoming a leading food corporation not only in Vietnam but also reaching out to the world, Acecook Vietnam commits to continue researching and bringing to market diverse and quality products in the future. higher, more delicious, creating a rich culinary culture to meet the increasing culinary needs of customers and contributing to the development of the food industry in Vietnam.
To achieve the above successes, Acecook has built and deployed effective Marketing Mix strategies according to the 4P model. So what is Acecook’s Marketing strategy ? How has Acecook implemented the Marketing Mix strategy?
1. Acecook’s Marketing Strategy for Products
Although a company from Japan, Acecook has become a national brand in the Vietnamese market, and is associated with the childhood of many generations. Up to now, Acecook’s product portfolio is not limited to instant noodles, but also expands to most instant products such as:
- Instant noodles : Hao Hao Noodles, World Noodles, Siukay Noodles, Suki Suki Udon Noodles, Doraemon Noodles, De Nhat Noodles, Mikochi Noodles, Bon Phuong Noodles, Hao 100 Noodles, Red Number Noodles, Block Non-Fried Noodles, Bistro Spaghetti Noodles, Good, Maxkay Noodles.
- Pho – noodles – vermicelli : First Pho, First Mixed Pho, Nam Vang Rhythm Dry Noodles, Past & Present Pho, Nhip Song Noodles, Hang Nga Vermicelli, Past & Present Dry Pho, Past & Present Premium Pho.
- Vermicelli: Phu Huong Mixed Vermicelli, Phu Huong Vermicelli, Phu Huong Banquet Vermicelli
A famous product of Acecook is Hao Hao noodles. Since its launch, the brand has quickly become popular and is a familiar symbol for noodles in general in Vietnam. The reason for this popularity is because the product is cheap, filling and has a variety of flavors.
The Vietnam Record Organization has set a record for “The instant noodle product with the highest consumption quantity in Vietnam during 18 years” (2000-2018) for Hao Hao noodles with nearly 20 billion instant noodle packages. Also according to Kantar Worldpanel statistics in 2019, Hao Hao is one of four instant noodle brands in the top 10 food brands most voted by consumers in rural areas, and is the only instant noodle brand chosen by consumers. Use urban voting.
In terms of quality, Acecook’s products all go through international standard control processes. Before being packaged for consumers, each product is tested according to international standard food safety and hygiene procedures as follows:
Ingredient:
- Noodles: made from the main ingredient wheat flour (a type of grain, also known as wheat flour) and the color is created from turmeric extract.
- Spice oil package: cooked from refined vegetable oil with fresh ingredients such as purple onions, chili, garlic, braised cilantro…
- Soup package: is a mixture of spices such as salt, sugar, MSG, shrimp powder, pepper, garlic…
- Dried vegetable package: includes dried meat, shrimp, eggs, vegetables (green onions, perch, peas, carrots, mustard greens…).
- Packaging: is specialized for food use, certified for food safety.
Mixing dough: Wheat flour, turmeric solution and spices (salt, sugar, MSG, soy sauce, fish sauce…) are mixed evenly in the mixer bowl, using an automatic and closed device.
Sheet rolling: After mixing, the dough is transferred to the sheet rolling equipment by a conveyor system. Here, pairs of rough and fine rollers will gradually roll the dough leaves until they meet the requirements for toughness, thickness – thinness according to the specifications of each product type.
Cutting to create fibers: The dough leaves are cut into different big, small, round, flat noodles and form characteristic ripples by the comb system.
Steaming: The noodles are cooked inside a completely sealed steamer using steam, at a temperature of about 100°C.
Quantitative cutting and mold removal: After being steamed, the noodles are cut short by an automatic knife system and fall into the hopper, fitting neatly into the frying mold. Depending on the product, the frying mold is square, round, etc. to create a corresponding shape for squeezing noodles.
Drying: To preserve for 5 – 6 months at normal temperature, the noodles will go through a frying or drying system to reduce the moisture in the noodles to the lowest level.
- Fried noodles: Squeeze the noodles and fry them through oil at a temperature of about 160°C – 165°C for about 2.5 minutes. The moisture content of squeezed noodles after frying is about less than 3%. The oil used to fry noodles is vegetable oil (derived from palm oil), filtered using natural cooling technology, helping to minimize the generation of Trans fat.
- Non-fried noodles: Squeezed noodles are air-dried at a temperature of 65 – 80°C for about 30 minutes. The moisture content of squeezed noodles after drying is about less than 10%.
Cooling: Natural air is filtered and led into the pipe system, blown through the noodle maker to cool the noodle to the ambient temperature before moving to the packaging stage.
Spice package level:
- For instant noodles: seasoning packets will be added by automatic equipment.
- For cup noodles: the cup supply device will automatically put the noodles inside, then continue to add dried ingredients and seasoning packages.
Packaging: After having all the seasoning ingredients according to the specifications of each product, the noodles will be completely packaged. Expiry date is printed on the packaging during packaging.
- Product quality check (Weight scale, foreign object and metal detector): To ensure the best quality, each product must go through 3 testing equipment, including: metal detector, weighing machine weight and foreign body detector (X-ray machine). Products that do not meet standards will be removed from the line and transferred to the defective product handling department.
- Packing: Finished products are packed according to each product’s specifications, printed with production date, stored and quality checked by the QC (Quality Control) department before distributing to the market.
In addition to instant products, in 2020, Acecook launched Hao Hao salt to satisfy consumer needs. Along with that, this brand also focuses more on the younger segment and launches products suitable for this age group such as: Doraemon noodles, Hao Hao mini handy, or Na Ni noodle snacks.
Along with the pace of modern life, people also become busy and have to move more often. Understanding this, Acecook immediately launched pre-packaged products into bowls, cups and trays, true to the name “instant food”, when consumers can now enjoy meals at any time. everywhere, meeting all conditions.
2. Acecook’s Marketing Strategy in terms of price (Price)
Price is one of four important components in the marketing mix. It plays a decisive role in consumer purchases, and for companies, price plays a decisive role in competition in the market. Introducing a pricing strategy in marketing is important for businesses because it directly affects the sales and profits of the business.
According to McKinsey, just improving the price factor by 1% will increase profits by 6%. That has more impact than a 1% reduction in variable costs (which increases profits by 3.8%) or a 1% reduction in fixed costs (which increases profits by 1.1%).
Currently, in the instant food market there are many brands competing with Acecook such as Masan, Vifon, Asiafood, etc. Therefore, in order to be able to compete with competitors, as well as maintain the number 1 market share of Acecook. Acecook has applied the market penetration pricing strategy (Penetration Pricing Strategy).
Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a low price compared to the market during the initial offering. Lower prices help a new product or service enter the market and attract customers from competitors. Market penetration pricing is based on the strategy of using a low initial price to attract more customers to a new product.
The goal of a market penetration pricing strategy is to entice customers to try a new product and gain more market share in the hope of keeping customers there when prices increase back to normal levels. Examples of this pricing strategy include online news websites offering a free month of service to customers who sign up or a bank offering a free account. for six months.
Read more : What is product pricing? 10 common product pricing strategies in marketing
Most of Acecook’s products are sold to students and people in rural areas, so the price is also cheaper than most other brands on the market. However, recently Acecook has begun to target a higher segment, thereby also launching product models with higher prices in more luxurious packaging such as Bistro Spaghetti noodles (from 12,000-21,000).
3. Acecook’s Marketing Strategy on distribution system (Place)
Through using the right distribution system, a company can increase sales and maintain positive figures over a longer period of time. This means a larger market share and increased sales and profits.
Precise positioning is an important activity that is focused on reaching the right target customers at the right time.
Acecook currently has more than 11 factories across the country operating under a closed system with automatic lines. The production process is controlled 24/24 according to strict international food safety and hygiene standards.
Regarding the distribution system, Acecook expanded its distribution system to help customers access its products in the easiest and most convenient way. The products of this brand are marketed and distributed nationwide, small to large agents spread across major provinces/cities in Vietnam, each large area has a branch office such as Ha Noi, Ho Chi Minh City, Da Nang,…
Acecook decided to create a nationwide marketing and distribution system with more than 700 level 1 agents distributing products evenly throughout the country. Each region has a branch office such as in Hanoi, Da Nang, Can Tho, and Ho Chi Minh City.
Accounting for more than 50% market share, Acecook Vietnam is currently producing and meeting the consumption needs of about 3 billion instant noodle packages on average each year. Therefore, to ensure the products are distributed stably and the products are always fresh, this brand needs to use more than 500 delivery vehicles/day.
Acecook is known as a leading brand in the instant noodle industry with a coverage of more than 95% of retail points nationwide, the recognition level of Acecook products ranges from 80 – 100% (especially, the brand Hao Hao is almost a national brand, with 100% recognition coverage among consumers in Vietnam).
In addition, the brand also promotes export consumption to more than 46 countries and territories around the world.
4. Acecook’s Marketing Strategy on mixed promotion (Promotion)
Acecook is a very successful brand with strategies to promote its products through advertising, promotions, social activities…
Advertisement
This brand advertises its products on television channels with a large number of viewers such as HTV7, HTV9, radio advertisements, etc. Besides, Acecook also advertises its products through advertising posters on the Internet. the street or on the web.
Some of Acecook’s popular TVCs include: Pho De Nhat – Delicious like pho at a restaurant, Joy ready in a cup of Handy Hao Hao, With Modern, right away,…
One of Acecook’s successful promotional campaigns is the “From Vietnam to the World” campaign in conjunction with the U23 Vietnam team. In 2018, it can be said that this is the year of Vietnamese football history. With the constant efforts of Park Hang Seo and his students, the team has left a strong mark not only in the hearts of fans, but also the entire Vietnamese people by reaching a continental level, succeeding in tournaments. like U23 Asia, ASIAD 18, AFF Cup.
Taking advantage of the football storm, Acecook continuously released 6 TVCs “From Vietnam to the World” from mid-2018 to early 2019. This campaign has aroused the pride and national self-esteem of each person. Vietnamese people, from there Acecook’s brand image is also widely spread.
Promotion
At the same time, Acecook also runs a promotion program with 4 products including: Modern Instant Noodles with Thai Shrimp Hot Pot Flavor, Handy Hao Hao Instant Noodles with Spicy and Sour Shrimp Flavor, Forever Memorable Instant Noodles with Thai Hot Pot Flavor , CayKay Instant Spicy Cup Noodles Beef Flavor.
With product packaging design using the image of a player of the U23 Vietnam team, the brand brings consumers a vibrant and passionate summer of 2018 with Acecook Vietnam products.
Total prize value is nearly 3.9 billion VND with 15 first prizes being gift vouchers to choose any trip worth 100,000,000 VND organized by Saigontourist Travel Services Company Limited; 30 second prizes are Suzuki GSX – R150; and 1,500 third prizes are phone scratch cards from Mobifone, Viettel, Vinaphone, Vietnamobile or Gmobile worth 100,000 VND.
Social activities
Acecook also promotes social activities such as the “Tet Reunion” program every Tet holiday. On Tet holiday, Acecook Vietnam Company cooperated with Thanh Nien Newspaper and Ho Chi Minh City Student Support Center to organize the Tet reunion bus program to support 2,500 free bus tickets for students with disabilities. difficult circumstances returning from Ho Chi Minh City to celebrate Tet.
Besides, in the past 5 years, Acecook has organized an annual scholarship program for the young generation. As of 2020, after 5 scholarship seasons received by Acecook Vietnam, Acecook has awarded up to 560 students nationwide with difficult circumstances and remarkable academic achievements.
lll. Analyzing the Marketing strategy of Hao Hao noodles
A famous product of Acecook is Hao Hao noodles. In September 2000, Hao Hao noodles were officially born with the first two flavors: chicken and mushroom. By July 2002, the spicy and sour shrimp flavor of noodles was launched and became popular.
Since its launch, the Hao Hao noodle brand has quickly become popular and is a familiar symbol for noodles in general in Vietnam. The reason for this popularity is because the product is cheap, filling and has a variety of flavors.
The Vietnam Record Organization has set a record for “The instant noodle product with the highest consumption quantity in Vietnam during 18 years” (2000-2018) for Hao Hao noodles with nearly 20 billion instant noodle packages. Also according to Kantar Worldpanel statistics in 2019, Hao Hao is one of four instant noodle brands in the top 10 food brands most voted by consumers in rural areas, and is the only instant noodle brand chosen by consumers. Use urban voting.
To achieve the above successes, Acecook has built and deployed effective Marketing Mix strategies according to the 4P model for its Hao Hao noodle brand. So what is the Marketing strategy of Hao Hao noodles?
1. Marketing strategy of Hao Hao noodles regarding products (Product)
For Hao Hao noodles’ marketing strategy regarding products, Acecook has attracted customers with product quality brands as well as product brands.
Regarding product quality, this is a Japanese standard instant noodle product, with international standard control processes. Each product is tested according to international food safety and hygiene standards before being packaged and delivered to consumers.
Input materials are selected and strictly evaluated according to the following 3 criteria:
- Establishing raw material standards with full biomechanical and biochemical properties (sensory, physicochemical, microbiological, metallic, etc.), meeting food hygiene and safety standards according to domestic and international food laws international.
- Suppliers are evaluated before purchasing and annually, based on criteria for achieving domestic food hygiene and safety certification and basic criteria of international food and quality standards certification organizations such as BRC, IFS Food, HACCP and ISO 9001. Suppliers are required to commit to not using additives outside the list, not irradiated, NON GMO and environmentally friendly.
- 100% of imported raw material batches are inspected and quality controlled before being put into production based on established quality criteria.
Acecook Vietnam commits that 100% of products reaching consumers are products that meet quality standards and ensure health. Acecook’s products have been certified by the Department of Food Safety – Ministry of Health, meeting Vietnamese standards TCVN 7879:2008
Regarding product brands, “Hao Hao” is a short, easy-to-remember brand. “Good” refers to goodness and perfection in life. This brand is also a great combination of modern technology from Japan and unforgettable flavors typical of Vietnam. The brand is simple but very effective, making a strong impression on consumers and capturing customer psychology.
Currently, Hao Hao instant noodles product is in the saturation stage and is trending in the coming years. Because the instant noodle market shows signs of saturation and there are too many competitors.
Therefore, Acecook has promoted and optimally exploited its best-selling product line, Hao Hao noodles; In addition, there are two new flavors combined with promotions. Accordingly, the company has invested in additional noodle production lines in the North, paper cup production for the cup noodle factory, gradually completing the closed chain supplying raw materials for core products. These are ways to reduce costs that make up the cost of goods and increase profit margins.
2. Marketing strategy of Hao Hao noodles in terms of price (Price)
With Hao Hao noodles’ marketing strategy regarding price, this brand has used the market penetration pricing strategy (Penetration Pricing Strategy).
According to statistics, most of Hao Hao’s main consumers are students, consumers in rural areas account for a higher proportion than consumers in cities. Therefore, Acecook Company offers a retail price of 3,500 VND.
Using a market penetration pricing strategy, noodle packages were first launched at a price of only 1,000 VND. And after nearly 20 years of development, the price of multi-flavored noodle packages on the market is only 3,500 VND, a cheap price, suitable for the budget and needs of all consumers from all walks of life. society.
3. Marketing strategy of Hao Hao noodles regarding distribution system (Place)
Similar to Acecook products, in terms of distribution system, Hao Hao noodles’ marketing strategy is to expand the distribution system to help customers access its products in the easiest and most convenient way.
For Hao Hao noodles, Acecook decided to open a nationwide marketing and distribution system, with small to large agents spread across major provinces/cities in Vietnam, each large area has a separate office. Branch offices such as Hanoi, Ho Chi Minh City, Da Nang,…
Acecook decided to create a nationwide marketing and distribution system, with more than 600 distribution agents spread throughout the country, each area has a branch office such as in Hanoi, Da Nang, Can Tho. , Ho Chi Minh City. Strong development of distribution channels creates conditions for the company to sell a lot of products and earn large profits.
Hao Hao Noodles has chosen many different forms of distribution channels to bring products to consumers but mainly distributes through the agent system. Acecook selects many wholesalers (level 1 agents) and the task of these wholesalers is to distribute to lower level wholesalers and then to retail stores. When customers have a need, retail stores will notify wholesalers and these businesses will provide products in the form of wholesale sales.
The advantage of this type of distribution is that the investment capital is not high, suitable for strong brands that are popular with the market. However, if any problems occur with the product (for example, there is a problem with product quality), the manufacturer’s ability to push products down to distribution levels will certainly be affected. On the other hand, due to demand-based distribution, products reach consumers sometimes quickly, sometimes slowly.
Because the general consumption trend of Vietnamese people today is to get closer and closer to modern distribution channels such as supermarkets and buffet stores. Therefore, Hao Hao has implemented a strategy to distribute its products through these retail channels. Products are delivered to consumers through only one retailer.
Specifically, Hao Hao is sold at retail supermarkets such as Big C, Do Mart supermarket chain, Maximax system… These supermarkets distribute products directly to final consumers, by giving consumers Use your own choice of products and product lines that you like and are suitable for. This distribution channel focuses on the final consumer, consuming in small quantities but regularly.
Thus, the distribution strategy of Hao Hao noodles is to expand the market, expand agents, and gradually increase the quantity and quality of distribution channels.
4. Marketing strategy of Hao Hao noodles on mixed promotion (Promotion)
Acecook has been very successful with its product promotion strategies through advertising, promotion, social activities… With the Hao Hao Noodles brand, Hao Hao Noodles’ Marketing strategy is to deploy advertising campaigns, promotions and social activities.
Advertisement
A marketing strategy of Hao Hao noodles is to advertise products on television channels with a large number of viewers such as HTV7, HTV9, radio advertisements, etc. Besides, Acecook also advertises products through posters. Advertising posters on the street or on websites.
In addition, being present on the shelves of large, medium and small distribution stores is also a way for Acecook to advertise its Hao Hao noodle products.
The most recent effective campaign of Hao Hao noodles is the campaign “Make packages to reduce cravings” to celebrate the 20th anniversary of this product’s market launch. The event takes place from September 27, 2020 to October 10, 2020. The campaign is not simply aimed at a general marketing goal, but it is also a thank you to customers for supporting Hao Hao over the past two decades.
20 years is not a long journey for a brand, but with a product like instant noodles, it is the result of a long process of trying. Many people think that Hao Hao’s packaging is too simple and does not stand out, while today there are countless more eye-catching products. However, hidden behind it is an ingenious message from Acecook that: Whether in the past or present, Hao Hao is still the same, still as familiar as that day, always ready to bring consumers warm and delicious meals. highest quality.
In this campaign, Hao Hao collaborated with singer Truc Nhan to launch the MV “Making Packages to Stop Cravings” released on September 16, 2020.
The MV quickly received positive feedback from users with a positive, modern delivery that suits the personalities of young people. The lyrics seem to recreate the image of each package of noodles in the growing up journey of every Vietnamese person.
Along with that, a series of articles posted on the official Fanpage “Hao Hao Instant Noodles” have attracted many likes and interactive comments.
Promotion
A special promotion of Hao Hao is “Eat Hao Hao, get crazy rich”.
When customers buy 01 promotional product, they will have a chance to win a prize when 01 winning card is placed inside the promotional product. Winning cards are randomly placed in promotional products; The total number of winning cards issued is: 20,440 cards corresponding to 20,440 promotional products.
Customers who receive a winning card placed in a promotional product will definitely win 05 SJC 9999 Gold Coins, each coin is worth the equivalent of 01 tael of gold or 2,000,000 VND in cash or 01 Mobifone phone scratch card. or Viettel or Vinaphone or Vietnamobile or Gmobile worth 200,000 VND.
Another promotion program called “Hao Hao Billionaire” with the purpose of expressing gratitude to loyal customers who have trusted and used Hao Hao noodles over the past time also achieved success in attracting customers.
Hao Hao Billionaire is the most special and spectacular promotion program with 03 special prizes, each prize is 01 Account of 1 billion VND; 100 first prizes, each prize is 01 Honda Wave RSX; 500 second prizes, each prize is 0.5 tael Sacombank gold piece; and millions of packages of Hao Hao noodles – Spicy and sour shrimp.
Social activities
A marketing strategy of Hao Hao noodles to increase brand awareness is to deploy social activity programs.
Acecook regularly organizes “Tet reunion” programs every Tet holiday. On Tet holiday, Acecook Vietnam Company cooperated with Thanh Nien Newspaper and Ho Chi Minh City Student Support Center to organize the Tet reunion bus program to support 2,500 free bus tickets for students with disabilities. difficult circumstances returning from Ho Chi Minh City to celebrate Tet.
Besides, Acecook also has activities to support people in the Central region affected by floods. Specifically, Acecook coordinated with local authorities to donate 1,600 boxes of Hao Hao noodles to households severely damaged after storm No. 11 in 3 provinces of Thanh Hoa, Hoa Binh, Yen Bai with the hope of I want to share some of the initial difficulties with people after the storm.
Implementing communication for an Event Marketing campaign will depend on many factors such as budget, resources or nature of the event, etc. Therefore, in the process of building an event plan, it is necessary to be detailed and technical. bisexual.
Summary
After nearly 30 years of operation, Acecook Vietnam Joint Stock Company has continuously grown to become the leading general food company in Vietnam with a solid position in the market, specializing in providing food products. instant with high quality and nutrition. To achieve this success, Acecook has implemented effective marketing strategies.
As one of Acecook’s most famous products, Hao Hao Noodles is also one of the most famous noodle brands in Vietnam. With effective marketing strategies, Hao Hao noodles are increasingly positioning themselves among consumers and have a leading position in the Instant Noodles market in Vietnam.
With quality products and low prices, Hao Hao has succeeded in attracting a large number of customers. Besides, Hao Hao also has a widespread distribution system, helping customers easily access products. Acecook also deploys many diverse advertising campaigns, promotions and social activities to improve its brand recognition.
