Doulight Pets
Region : Vietnam
Field : Pets
DOULIGHT is a modern pet store offering products for all types of pets. They love their pets and believe that this love makes them better people. This is one of the reasons why they are willing to do anything for their pets! As a leader in pet care, they make decisions based on how they can bring pet parents closer to their four-legged friends.
From encouraging pet owners to match their pets to helping them find delicious treats and the perfect toy, DOULIGHT continually innovates solutions and creates unique products. unique, indispensable. Their goal is to create more opportunities for pets to become an important part of our everyday lives.
Service
• Product packaging design
Background
Recently, the pet food industry in Vietnam is growing strongly. Increased awareness of pet care and rising incomes have created a growing demand for quality dog and cat food.
The pet food market is shifting from rough products to premium products with higher nutritional value. Customers are increasingly focused on the health and quality of life of their pets, and they are willing to pay more to ensure that their pets receive adequate nutrition.
With this vision, Doulight decided to enter the pet food market in Vietnam. They saw an opportunity in providing quality, nutritious, and safe food products for pets. Doulight’s product packaging needs to demonstrate the professionalism, features and benefits of the product, while creating trust for customers about the quality and origin of the food.
Brands need to create packaging that is attractive, recognizable, and has a clear message about the value of their product. At the same time, they also need to comply with regulations and standards on pet food packaging of authorities in Vietnam.
DOULIGHT
is a modern pet store that offers products for all kinds of pets. We love pets, and we believe loving pets makes us better people.
That’s one of the many reasons we do anything for pets! As the leader in pet care, we make our decisions based on how we can bring pet parents closer to their pets.
From dressing in matching costumes, to finding the perfect treats and toys, we innovate solutions and unique, must-have products to create more ways for pets to be a part of our everyday lives.
The main colors of the brand are blue and yellow. The color was chosen by the customer because dogs can only distinguish between these two colors.
We’ve added purple, yellow, orange, peach and blue. Expand the range and production of food not only for dogs but also for cats.
