Brand identity is everything that can be seen and associated with the brand that a business wants to build and keep in the minds of its target customers.

Basically, a typical brand identity set will include the following items:

1. Core brand identity
2. Office branding
3. Identify packaging and labels
4. Identify the environment application
5. Static media publication
6. Dynamic media publication

For a complete list of professional brand identity systems, you can  download checklist here or contact Malu Design’s hotline0988.622.991 for advice. detailed advice.

First, you need to state out loud “Who are you”, by answering the following questions:

• What is your mission?
• Your values (what beliefs drive your company?)
• Your brand personality (if your brand were a person, what would they be?)
• Your unique positioning (how do you differentiate yourself from the competition?)
• Your brand voice (if your brand were a person, how would it communicate?)

These elements will define your brand and guide the creation of responsive visual design.

If it is difficult to define “Who are you” answer these questions:

• Why did you start this brand?
• As a company, what beliefs and values are important to you?
• What do you do better than anyone else?
• What makes you special?
• If you could describe your brand in three words, what would they be?
• What are the three words you want your customers to use to describe you?

Then the next step is to find a seasoned designer like Malu Design to help you express them through visual elements. (Logos, fonts, colors, shapes, office publications, gifts, websites, product labels, business cards, emails, media images…)

To really have a good brand identity design, based on the research, Malu Design creatively designs according to the following criteria:

• Different: It stands out from the competition and grabs everyone’s attention.
• Memorable: Design creates an immediate, visual impact.
• Scalable: Design is scalable and grows with brands.
• Flexible: The design can be used in a variety of applications (web, print, etc.).
• Cohesiveness: Each piece of brand identity complements the other.
• Easy to apply: Intuitive and clear design for internal designers to use in the design of other publications (media, marketing) and easy in print, construction.

For small businesses, you can choose the necessary items first for your business such as: Core Identity (brand name, Logo, Slogan), Identity office (business card, letterhead, envelope)envelopes, invoices, uniforms), Marketing publications (Catalogue, Profile, Brochure,…) or product identification (packaging, labels, …) and then add the necessary items in turn.

For large businesses, you can build a complete brand identity to serve multiple brand categories. This also helps businesses save time and effort in designing a brand identity.
Based on the actual situation, the enterprise selects the appropriate identity design item for the brand.

The brand identity set shows the professionalism and seriousness of the business in its business activities, is the raw material for easy and consistent branding (both internally and externally).

Based on the brand identity, internal designers easily create branded marketing publications.

Brand identity is the foundation to help businesses build and develop their brands, depending on their brand development goals.

Small businesses can choose to design a basic brand identity and develop it fully when given the opportunity.

The logo is an important component to create a brand identity, the brand identity is built based on the colors, layout, and the message that the logo wants to convey.

Therefore, Logo and Brand Identity are closely related and inseparable.

Regardless of whether a business is new or established, small or large, it is necessary to build a brand.

Brands contribute greatly to increasing sales and profits.

Therefore, it is necessary to build a brand identity early to help businesses move forward quickly and sustainably.

In a competitive environment, preparing brand protection plans is extremely important. This not only gives you more peace of mind in the branding process, but also ensures that you are not exposed to unnecessary risks and losses in the future.

Malu Design will advise you on the process of steps to protect intellectual property rights for your brand in the most specific way

Depending on the size of the project, the time can be short or long. At Malu Design, our process is designed to meet your most pressing needs. A Malu branding project can take anywhere from 10 days to 30 days to complete.

The cost of implementing a brand identity system depends on the volume and specific requirements of the work. For small packages, the cost can range from a few tens of millions of dong to hundreds of millions of dong for larger packages. However, businesses have many options to implement brand identity with appropriate budget. If you need to consult a quote, you can contact Malu Design via 0988.622.991 for advice and a specific quote.

Every business has different brand identity development requirements.

As a result, Malu Design may need to discuss the project thoroughly to determine the scope of work required and the proposal that best suits each business.

Usually, this process takes about 0.5 – 1 day.

Thank you, you can contact Malu Design in 3 ways below:

1. Hotline: 0988.622.991
2. Fill in consultation registration form
3. Send service request by email: info@maludesign.vn