Design your brand identity

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Let’s start from designing a professional and impressive brand identity

You want customers to see your professionalism from the first time they see your business?

You want customers to impress and easily recognize your brand? Let’s start with brand identity design !

Consult Now
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Malu Design will help your brand grow strongly, get world attention through professional and aesthetic brand identity.

Branding is essentially about creating a consistent user experience across every touchpoint.

The tool of branding can be images, words, music, fashion, scent or a sense of hospitality. When it all resonates to become a unified feeling/experience bearing the brand’s identity, that is successful branding.

Why does your business need a brand identity design?

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Brand Identity beautiful will represent , expressing brand identity through images using symbols and words.

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Synchronous and consistent design creates a focal point that makes it easy for customers distinguish your business brand from other brands.

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Through the corporate brand identity, the spirit, emotion, and professionalism can be conveyed through the corporate brand identity. to build trust of customers and partners

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Malu Design understanding the image problem is a very effective method to can touch the customer’s feelings. This is why brand identity design becomes the first element on the road to successful branding.

Building a strong brand

through optimizing every touchpoint of the brand design


Quote for the design of the Brand Identity

  • Strategic consulting
  • Market survey
  • Online presentation
  • Brand logo
  • 12 identification categories
  • 02 design concepts
  • 02 times of adjustment
  • Brand Guideline

15 Days Delivery

  • Strategic consulting
  • Market survey
  • Online presentation
  • Brand logo
  • 80 identification categories
  • 03 design concepts
  • 03 times of adjustment
  • Brand Guideline

20 Days Delivery

  • Strategic consulting
  • Market survey
  • Online presentation
  • Brand logo
  • 120 identification categories
  • 03 design concepts
  • Unlimited editing
  • Brand Guideline

30 Days Delivery


Detailed comparison table

Work content Basic Premium Royalty
Design Concepts [1] 02 03 03
Implementation personnel 02 03 04
Edit concepts 02 03 03
Implementation time (days) 15 20 30
Payment terms [2] 50-50 50-50 50-50
Brand identity handbook PDF icon check icon check icon check
Online brand identity handbook icon check icon check icon check
– Business cards
– Letterhead
– Envelopes
– File folder
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Employee kit
– Employee card
– Name card
– Employee t-shirt
– Leather notebook cover
– Notebook cover
– Note paper
– Water cup
– Thermos bottle
– Cloth bag
– Sticker
– Ballpoint pen
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Company Profile
– 02 concepts
– 12 content pages
– Content editing
– Image editing provided
– Page layout design
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Sales kit
– Brochure template (8-pages)
– Powerpoint template (8-slides)
– A4 quotation
form – Exel quotation form
– Contract form
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Social Media kit
– Avatar logo
– Cover photo
– Icon
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Product identification   icon check icon check
Circumstances to avoid use   icon check icon check
Event identification
– Event invitation card
– Event backdrop template
– Event standee
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Identification at point of sale
– Banner template
– Poster template
– Standee template
– Point of sale sign template
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Branded gifts
– Cups
– Helmets
– Raincoats
– T-shirts
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Outdoor advertising
– Large billboard advertising
– Pano advertising
– Elevator advertising
– Bus advertising
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Chief consultant participating in the project     icon check
Creative director participates in the project     icon check
Leadership interview   icon check icon check
Desk research     icon check
Qualitative brand research     icon check
Analyze brand positioning & personality connected to logo     icon check
Build brand strategy     icon check
Proposed brand platform     icon check
Presentation slide of brand identity plan     icon check
Presenting direct brand recognition plan     icon check
Project showcase [3]     icon check
Write PR articles about the project [4]      


– Working hours do not include Saturday, Sunday, holidays and response and editing time.

[1] Concepts: Understood as a design idea that is different from color, layout or form.

[2] Payment terms:

  • For the Starter package, payment is made 100% immediately after signing the contract.
  • For Pro and Enterprise packages, payment is made 40% before signing the contract and 30% – 30% according to the acceptance schedule.

[3] Project showcase: Is the presentation of the project implementation process, goals, challenges, and results introduced on Malu’s website and fanpage to help best promote the project.

[4] Writing project PR articles: Done on specialized websites and Malu websites

Our team

We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.


The process of designing a brand identity

Malu Design’s brand identity design process has the most intuitive view of brand personality and culture, capable of effectively transforming from idea to product. complete product design.

The brand identity design process consists of two stages:

Phase I: Analysis and Research

1. Thorough research about the business

2. Research companies in the same industry

Phase II: Brand identity design

Step 1: Get a brief of the design concept (Brief)

Step 2: Do your research

Step 3: Start sketching

Step 4: Digitize the design

Step 5: Presentation to clients

Step 6: Accept feedback

Step 7: Complete brand guidelines and deliver all files to customers goods.

View details
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What customers say about Malu Design

4.8 stars from 163 reviews

nguyen van hai

Van Hai Gym

I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with media publications or the brand identity of the company. My company, but when working with Malu Design, I was surprised with the ability to capture ideas and convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!

Nguyen Van Hai

C.E.O/ Vietnam Boxing Champion

Erwin R. Popov

Hanoi Daewoo Hotel

Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.

In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.

Erwin R. Popov

General Manager

le anh ngoc

La Grupa Restaurant

On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.

It is very right to choose Malu Design because of its enthusiastic and professional staff, I am very satisfied with your service. We hope to cooperate in future projects again.

Le Anh Ngoc



Frequently Asked Questions

Brand identity is everything that can be seen and associated with the brand that a business wants to build and keep in the minds of its target customers.

Basically, a typical brand identity set will include the following items:

  1. Core brand identity
  2. Office branding
  3. Identify packaging and labels
  4. Identify the environment application
  5. Static media publication
  6. Dynamic media publication

For a complete list of professional brand identity systems, you can  download checklist here or contact Malu Design’s hotline0988.622.991 for advice. detailed advice.

First, you need to state out loud “Who are you”, by answering the following questions:

  • What is your mission?
  • Your values (what beliefs drive your company?)
  • Your brand personality (if your brand were a person, what would they be?)
  • Your unique positioning (how do you differentiate yourself from the competition?)
  • Your brand voice (if your brand were a person, how would it communicate?)

These elements will define your brand and guide the creation of responsive visual design.

If it is difficult to define “Who are you” answer these questions:

  • Why did you start this brand?
  • As a company, what beliefs and values are important to you?
  • What do you do better than anyone else?
  • What makes you special?
  • If you could describe your brand in three words, what would they be?
  • What are the three words you want your customers to use to describe you?

Then the next step is to find a seasoned designer like Malu Design to help you express them through visual elements. (Logos, fonts, colors, shapes, office publications, gifts, websites, product labels, business cards, emails, media images…)

To really have a good brand identity design, based on the research, Malu Design creatively designs according to the following criteria:

  • Different: It stands out from the competition and grabs everyone’s attention.
  • Memorable: Design creates an immediate, visual impact.
  • Scalable: Design is scalable and grows with brands.
  • Flexible: The design can be used in a variety of applications (web, print, etc.).
  • Cohesiveness: Each piece of brand identity complements the other.
  • Easy to apply: Intuitive and clear design for internal designers to use in the design of other publications (media, marketing) and easy in print, construction.

For small businesses, you can choose the necessary items first for your business such as: Core Identity (brand name, Logo, Slogan), Identity office (business card, letterhead, envelope)envelopes, invoices, uniforms), Marketing publications (Catalogue, Profile, Brochure,…) or product identification (packaging, labels, …) and then add the necessary items in turn.

For large businesses, you can build a complete brand identity to serve multiple brand categories. This also helps businesses save time and effort in designing a brand identity.
Based on the actual situation, the enterprise selects the appropriate identity design item for the brand.

The brand identity set shows the professionalism and seriousness of the business in its business activities, is the raw material for easy and consistent branding (both internally and externally).

Based on the brand identity, internal designers easily create branded marketing publications.

Brand identity is the foundation to help businesses build and develop their brands, depending on their brand development goals.

Small businesses can choose to design a basic brand identity and develop it fully when given the opportunity.

The logo is an important component to create a brand identity, the brand identity is built based on the colors, layout, and the message that the logo wants to convey.

Therefore, Logo and Brand Identity are closely related and inseparable.

Regardless of whether a business is new or established, small or large, it is necessary to build a brand.

Brands contribute greatly to increasing sales and profits.

Therefore, it is necessary to build a brand identity early to help businesses move forward quickly and sustainably.

In a competitive environment, preparing brand protection plans is extremely important. This not only gives you more peace of mind in the branding process, but also ensures that you are not exposed to unnecessary risks and losses in the future.

Malu Design will advise you on the process of steps to protect intellectual property rights for your brand in the most specific way

Depending on the size of the project, the time can be short or long. At Malu Design, our process is designed to meet your most pressing needs. A Malu branding project can take anywhere from 10 days to 30 days to complete.

The cost of implementing a brand identity system depends on the volume and specific requirements of the work. For small packages, the cost can range from a few tens of millions of dong to hundreds of millions of dong for larger packages. However, businesses have many options to implement brand identity with appropriate budget. If you need to consult a quote, you can contact Malu Design via 0988.622.991 for advice and a specific quote.

Every business has different brand identity development requirements.

As a result, Malu Design may need to discuss the project thoroughly to determine the scope of work required and the proposal that best suits each business.

Usually, this process takes about 0.5 – 1 day.

Thank you, you can contact Malu Design in 3 ways below:

  1. Hotline: 0988.622.991
  2. Fill in consultation registration form
  3. Send service request by email:

Connect now with Malu Design


We are always ready to listen and offer the most suitable solution for your problem.

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