LAUNCHING

The average time by 4 phases of the brand launch campaign is:

1 – Preparation: 2 – 6 February
– Pre-Launch: 1 – 2
March – Launch: 1
April – Post-Launch: 1 – 2 months

Preparation time can be shortened if there is good coordination between departments.

In addition, the specific time depends on each business. Some businesses want to extend phase 2 and phase 4 to improve efficiency and test better optimal solutions.

The nature of the brand launch campaign is quite complex, important and has a great impact on businesses.

Therefore, Malu needs to research carefully to get the items and costs expected to meet the brand launch goal of the business.

Malu’s team needs a minimum of 7 days to quote a brand launch project (It may take longer depending on the complexity)

If you want to speed things up, please call  0988 622 991 or send your brief to info@maludesign.vn .

Have. If your business already has a brand strategy and professional brand identity design.

Specific work items will be discussed in the contract.

Your customers are exposed to more than thousands of ads of hundreds of different brands every day.

There was also a lot of other interesting information that they were interested in that stole their attention.

Therefore, if the frequency of the brand appearing is too low, the channel limit is not likely to be remembered.

In short, this is due to under-spending, let alone content effectiveness.

Spending is not enough, so the brand launch campaign has not reached the tipping point, has not made the target customers recognize and remember the brand.

Answer: Research and test.

You’ll need to conduct thorough market research to find out how much (or expected) spending during the time you plan to launch your brand.

Combined with customer psychology research to decide how often your brand appears in front of the same customer in a day, a week is how many times.

Additionally, tracking metrics like your conversion rate relative to the industry average needs to be equal or greater.

Next is to monitor other relevant metrics such as: Growth rate of Dirrect traffic, Rate of new users, Rate of returning users…

Then summarize and forecast the cost.

Brand launch campaigns are usually deployed on the following channels:

• Own channel: Website, Lading page
• Digital, Ads Network
• Social: Facebook, Zalo, Tiktok Linkedin
• PR
• OOH: Outdoor advertising, large billboards…
• KOL
• …

Select the right channel and deploy in combination for best results.

Deciding on which channel to run advertising and communication depends on market research, customers and campaign goals.

In addition, the decision of where to run ads is also related to the campaign budget.

Therefore, to answer whether a business needs to run outdoor billboard advertising, large billboards or not needs to be considered in a specific situation.

Brand launch campaign budgets and goals are inseparable.

High goals come with big budgets and vice versa.

See how to build a budget:

• Branding budget
• Marketing Budget

Contact Malu immediately via hotline 0988 622 991 or info@maludesign.vn for detailed advice on brand launch budget.

Launching is a series of activities implemented to launch, build awareness for a new brand, thereby promoting business activities. Includes 4 stages:

• Prepare
• Pre-launch activities
• Launch (Launch)
• Post-debut activities

Meanwhile, introducing a new brand can be just an announcement campaign (a stage of Launching), if done alone, it is difficult to create a media wave.

For a successful brand and product launch event, you need to note:

• Honesty : Being honest with the public and key consumers. Everything must align with the brand positioning statement.
• Invite the right people : Invite big names, industry influence and influence consumers to the event.
• Unique : Organize a launch event differently from your competitors, make sure the launch is valuable.
• Avoid conflict : Make sure what happens during the launch event doesn’t conflict with other companies or your customers.
• Personalization : Be mindful of special guests who need proper care.
• Budget : The launch event should have a budget that matches the size and positioning desired. More creativity within budget

Are not. If your brand already has the right brand identity design

At that time, when launching a new product, it is necessary to design identity publications  for the new product  according to the general brand concept, for example:

• Packaging, labels
• Identification of media publications
• Identify selling points
• Present
• …

Conversely, when launching a brand and a product together, you need to design both the brand identity and the product identity.

NOTE: Before deploying, Malu will conduct a detailed assessment and consultation on the items that need to be designed, updated, improved…

Have. The brand launch event is an important event of the whole campaign, so to ensure the effectiveness of the entire campaign, Malu will be the one responsible for leading and coordinating the organization.

Have. Depending on your agreement and will, Malu will coordinate to support your self-implementation to achieve the best results.

When you organize your own launch event, Malu will play a supporting role in a number of categories such as:

• Consulting concept, plan
• Designing publications for the ceremony
• Coordinate activation of communication
• …

Based on customer research, Malu will advise on appropriate communication and advertising items to support the launch of the appropriate brand.

In which, Digital Ads can be a viable category because of its large reach and cost control, good efficiency.

However, which solution to choose depends on each different context.

Example 1: An enterprise specializing in providing “Information security for the super-rich” solution can allocate its budget to luxury events, promoting WOM instead of implementing Digital Ads.

Example 2: A technology startup can choose inbound marketing as a platform instead of Digital Ads.