Launch the perfect brand/new product, boost your business
Launch the perfect brand/new product, boost your business
Launching is a series of activities implemented for the purpose of launching and building awareness for new brands and products. Implementation of launching activities methodically is the key to helping businesses achieve early success.
“ First impressions ” are extremely important and have a strong impact on subsequent successes:
Undertake 4C research, this is a solid basis for further decisions:
Building a brand strategy, helping to clearly visualize the brand that the business wants to build, including the following components:
Create a full brand identity for launching activities, conquering customers at first sight:
Build a creative communication strategy in different stages:
Develop a detailed communication plan for effective implementation, including:
Directly implement the new brand launch communication plan and be responsible for KPIs:
Plan, prepare resources, personnel… for the entire campaign to launch a new brand/brand. Review the entire project and approve the implementation.
Launch and build awareness internally and with partners.Pull curiosity about the brand/brand in the target consumer group.
Officially announced the new brand. Build awareness in the market and maximize interaction with target consumers.Build a positive brand experience.
Maintain communication across channels, ensure the right growth momentum.Strengthen awareness and build brand loyalty.
We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.
At Malu, we apply a strict, scientific and collaborative process to ensure the success of the project.
Step 1: RECEIVING & SIGNING
Malu receives requests (brief), researches and advises on an overview of the new brand launch campaign (Launching). Make quotation, sign contract..
Step 2: SURVEY & RESEARCH
Malu conducts 4Cs research (Category, Company, Consumer/Customer, Competitor), collects and analyzes data to support next implementation steps.
Step 3: CONSULTING SOLUTION
Based on the research, Malu advises on detailed solutions for new brand launch activities (Strategy, specific work items ..).
Step 4: PLAN ONLY
Make a detailed and clear brand new launch project plan.
Step 5: LAUNCHING
Implement brand launch activities in 4 phases: Preparation > Pre-launch > Official launch > After launch
Step 6: MEASURE & OPTIMIZE
Monitor and measure project metrics and optimize performance. Ensure activities meet committed indicators (Including both qualitative and quantitative)
Step 7: INSTRUCTION & HANDLING
Support the business team to quickly receive and effectively manage the communication channel.
Step 8: COMPANY & DEVELOPMENT
Ready to support and accompany businesses in long-term brand building activities.
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The average time by 4 phases of the brand launch campaign is:
1 – Preparation: 2 – 6 February
– Pre-Launch: 1 – 2
March – Launch: 1
April – Post-Launch: 1 – 2 months
Preparation time can be shortened if there is good coordination between departments.
In addition, the specific time depends on each business. Some businesses want to extend phase 2 and phase 4 to improve efficiency and test better optimal solutions.
The nature of the brand launch campaign is quite complex, important and has a great impact on businesses.
Therefore, Malu needs to research carefully to get the items and costs expected to meet the brand launch goal of the business.
Malu’s team needs a minimum of 7 days to quote a brand launch project (It may take longer depending on the complexity)
Have. If your business already has a brand strategy and professional brand identity design.
Specific work items will be discussed in the contract.
Your customers are exposed to more than thousands of ads of hundreds of different brands every day.
There was also a lot of other interesting information that they were interested in that stole their attention.
Therefore, if the frequency of the brand appearing is too low, the channel limit is not likely to be remembered.
In short, this is due to under-spending, let alone content effectiveness.
Spending is not enough, so the brand launch campaign has not reached the tipping point, has not made the target customers recognize and remember the brand.
Answer: Research and test.
You’ll need to conduct thorough market research to find out how much (or expected) spending during the time you plan to launch your brand.
Combined with customer psychology research to decide how often your brand appears in front of the same customer in a day, a week is how many times.
Additionally, tracking metrics like your conversion rate relative to the industry average needs to be equal or greater.
Next is to monitor other relevant metrics such as: Growth rate of Dirrect traffic, Rate of new users, Rate of returning users…
Then summarize and forecast the cost.
Brand launch campaigns are usually deployed on the following channels:
Select the right channel and deploy in combination for best results.
Deciding on which channel to run advertising and communication depends on market research, customers and campaign goals.
In addition, the decision of where to run ads is also related to the campaign budget.
Therefore, to answer whether a business needs to run outdoor billboard advertising, large billboards or not needs to be considered in a specific situation.
Launching is a series of activities implemented to launch, build awareness for a new brand, thereby promoting business activities. Includes 4 stages:
Meanwhile, introducing a new brand can be just an announcement campaign (a stage of Launching), if done alone, it is difficult to create a media wave.
For a successful brand and product launch event, you need to note:
Are not. If your brand already has the right brand identity design
At that time, when launching a new product, it is necessary to design identity publications for the new product according to the general brand concept, for example:
Conversely, when launching a brand and a product together, you need to design both the brand identity and the product identity.
NOTE: Before deploying, Malu will conduct a detailed assessment and consultation on the items that need to be designed, updated, improved…
Have. The brand launch event is an important event of the whole campaign, so to ensure the effectiveness of the entire campaign, Malu will be the one responsible for leading and coordinating the organization.
Have. Depending on your agreement and will, Malu will coordinate to support your self-implementation to achieve the best results.
When you organize your own launch event, Malu will play a supporting role in a number of categories such as:
Based on customer research, Malu will advise on appropriate communication and advertising items to support the launch of the appropriate brand.
In which, Digital Ads can be a viable category because of its large reach and cost control, good efficiency.
However, which solution to choose depends on each different context.
Example 1: An enterprise specializing in providing “Information security for the super-rich” solution can allocate its budget to luxury events, promoting WOM instead of implementing Digital Ads.
Example 2: A technology startup can choose inbound marketing as a platform instead of Digital Ads.
We are always ready to listen and offer the most suitable solution to your problem.