Mascot Design –
Brand Mascot

Mascot – Brand mascot

Solutions to build brand personality, help brands become more human.

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thiet ke mascot

Lay a solid business foundation with professional Mascot design services

Malu Design provides professional Mascot design solutions to help businesses build sustainable brands, clearly show business goals and orientations, and connect with customers.

Benefits of Mascot to the brand

Every successful business needs professionalism. Mascot is the first sign of that professionalism.

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Make an impression with customers as soon as they “face to face”

Mascot design is a unique way to attract customers’ attention, especially if they have a similar personality

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Help your business stand out from the competition

Unique, impressive mascot helps customers easily recognize your brand among hundreds of other brands.

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Express strategy, vision, goals

Professional mascot contributes to proving the capacity and stature of the business, supporting the building of a strong brand.

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Make it easy for customers to “remember” your brand

Mascot is designed to be associated with a brand or product, making it recognizable in its own way, wherever it is. 

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Increase the trust of partners, customers, investors

If designed right, mascots can connect brands with customers in a profound way, allowing for more effective marketing, easier loyalty building (effective both in building internal culture)

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Affirming the legitimacy and trustworthiness of the brand

Mascot has established ownership and disposition, and the logo will be protected by law.

Mascots that match the brand


The human mascot is the most commonly used form. An analysis of more than 1,000 mascot samples revealed that 21% of them were characters designed from real people.


Brands tend to attribute human traits to animals in order to depict them in a more vivid way.


Mascot objects are often designed from things related to the brand, so they will show the products, industries and business areas in which the company is operating.


Mascot following this concept will often strongly arouse customers’ curiosity. These mascots are very popular in the industries: Music, Movies, TV, Games, entertainment.

Create a brand mascot, build a unique identity for the business

See more our works

Quotation design Mascot

Liên hệ
  • 02 Concepts mascot
  • 02 designers participated
  • 02 corrections
  • 05 Basic shades/actions
  • Online survey
  • Macost meaning analysis
  • Original file macost design

Delivery time 5-7 days

Liên hệ

  • 03 Concepts mascot
  • 02 designers participated
  • 03 corrections
  • Static Stickers
  • Interview
  • Macost meaning analysis
  • Logo guidelines
  • Original file macost design

Delivery time 7-10 days

Liên hệ
  • 05 Concepts mascot
  • 04 Designers & Creative Director participated
  • Unlimited correction
  • Static Stickers
  • Animated Stickers
  • The story of the mascot
  • Interview
  • Macost meaning analysis
  • Original file design logo Maccost
  • Project Showcase
  • Write an introduction on Malu .’s system

Delivery time 10-15 days

Our team

We are a team of experts with diverse perspectives, in-depth analysis of every issue for strategic goals and creative passion to design the best experience for your brand.


Mascot design process

Malu Design’s Mascot process is the most intuitive look at the brand personality and culture, capable of effectively transitioning from concept to finished design product.

Mascot design process consists of 2 stages:

Phase I: Analysis and Research

1. Research thoroughly about the business

2. Research companies in the same industry

Phase II: Mascot Design

Step 1:  Get a design brief (Brief)

Step 2:  Conduct research

Step 3:  Start sketching

Step 4:  Digitize the design

Step 5:  Present to customers

Step 6:  Get feedback

Step 7: Complete the Mascot and deliver the entire file to the customer.

View details

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What customers say about Malu Design

4.8 stars from 163 reviews

nguyen van hai

Van Hai Gym

I feel that choosing Malu Design is a very right decision, I myself find it quite difficult, especially with my company’s media publications or brand identity, but when working with Malu Design I am very surprise with the ability to capture ideas, convey messages with high aesthetics in design and creativity. Wish Malu Design team more success!

Nguyen Van Hai

CEO/Vietnam Boxing Champion

Erwin R. Popov

Hanoi Daewoo Hotel

Hanoi Daewoo Hotel is very satisfied with the professional and enthusiastic working style of Malu Design staff.

In particular, Hanoi Daewoo Hotel would like to thank the members of the design team for their efforts in creating a design product that has both value in form and meaning. Wish Malu Design more and more development.

Erwin R. Popov

General Manager

le anh ngoc

At Grupa Restaurant

On behalf of Lagrupa, I would like to sincerely thank Malu Design for accompanying Lagrupa since its inception.

It is very right to choose Malu Design because of its enthusiastic and well-trained staff, I am very satisfied with your company’s service. We hope to work together on future projects.

Le Anh Ngoc



Frequently asked questions

Mascot is also known as your brand mascot, brand spokesperson or acts as your brand ambassador. Mascot can be used as part of a company logo or separately in physical print and digital channels.

Creating a brand-specific Mascot requires thorough research on the market, customers, the nature of the brand, and high creative design skills.

Mascot design is a way to personify the brand, leveraging the power of the brand image to create a natural connection with the target audience.

The mascot design project is very demanding, this is also a differentiation strategy not many businesses can implement. As a result, your brand can become distinctly different from the competition.

Please contact immediately via Hotline: 0988 622 991 or fill out the registration form for consultation.

A team of experts will contact you as soon as possible, providing a useful solution suitable for your business.

Malu Design is an Agency with 5+ years of experience in the field of branding, and has more than 1,000+ businesses trust using the service.

The process of implementing international standards from: Market research, strategy building, brand design, implementation and execution….

Malu’s design products are flexible and highly applicable to each brand.

In addition to the typical Design Project section above, you can contact immediately via Hotline 0988 622 991 or fill out the consultation form.

Malu will provide specific advice according to the field of business activities

The number of revisions depends on the Mascot design service plan you choose under the original agreement.

You receive from 02-05 or more mascot samples (depending on service package).

Then, Malu and you work together to develop the most suitable mascot design.

Average mascot design time by product packages. However, the exact time depends on the complexity of the project and the coordination between the business and Malu.

You can immediately use Mascot based on Malu’s manual to build and develop your brand.

Additionally, for stronger, consistent branding, do you continue to:

+ Building a comprehensive brand identity for businesses

+ Build a standard brand identity website

+ … and many other solutions

Contact now via  0988 622 991  for timely support!

You are the owner of the copyright of Mascot. After the Mascot design project is completed, Malu will support you to register your copyright at the Copyright Office.

Have. During the project, you can work directly with Malu’s designer to better communicate ideas and feedback.

Choosing the right Mascot design time helps the Marketing campaign achieve the highest efficiency:

  • Children’s events
  • Marketing campaign, promoting business image
  • Outdoor movement events
  • Product launch event, grand opening

  1. Almost every business in every industry needs Mascot to introduce their products & services in a professional way.

Before going to the Mascot design unit, you need to prepare in terms of the content and the message you want to convey.

The more fully and carefully prepared, the easier and faster the Mascot design work.

Connect now with Malu Design


We are always ready to listen and offer the most suitable solution to your problem.

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