Sales people sometimes do not understand the necessary steps to sell more effectively, saving their time and effort. This article will give you 5 selling skills that are widely applied in the sales processes of famous businesses in the world.
The sales methodology is how you set goals, then define specific action steps to achieve them.
Unlike the sales process, sales methods or sales skills are often not applied throughout the entire sales cycle. Instead, it only deals with certain arrays.
The difference between the sales process and the skills, the sales method is not only that. All businesses have to build a separate sales process on their own, depending on the market, segment, product, and brand position in the industry. The process that works for one business may not be applicable to another.
But conversely, all the different sales teams, can apply the same sales skills.
If you are still quite confused, immediately read the summary of 5 famous sales skills below.
Conceptual selling is a selling skill that is based on the idea that customers are not essentially buying a product or service, they are buying the solution you provide.
This method encourages salespeople to ask intelligent questions based on 5 categories of questions, to understand the customer’s buying decision.
Information confirmation question .
Questions about new information , explore customers’ imagination about products and services, what goals they want to achieve.
Attitude questions to find out the individuality of the customer
Questions about common problems
The most effective sales method relies heavily on listening, and then breaks it down into three phases: information gathering, information delivery, and commitment acquisition. All transactions take place in the direction of mutual benefits, if one of the two parties is not satisfied, the transaction will not be successful.
3) SNAP sales skills
SNAP is an acronym for: Simplicity , iNvaluable , Align , and Priorities . With these rules in place, salespeople will effectively reach busy customers, connect what matters most to their most potential customers, and make the buying and selling process easier.
Authors Matthew Dixon and Brent Adamson begin “The Challenger Sale” by asserting that every salesperson can be classified in five ways: Relationship builder, hard worker, loner, problem solver, and challenger.
According to the two authors’ own research, those in the challenge sales group make up 40% of the list of the most successful salespeople.
So what are challenging salespeople to do? 1. Reach customers sooner. 2. Hold your ground. 3. Talk about your insights rather than talking about the product’s features or benefits. 4. Build trust with useful information