Chuyên mục: News – Case Study

[Case Study] – VPBank Rebrand – Deciphering the rebranding strategy and new communication model

In its nearly 30-year development history, this is the second time VPBank has re-branded with

Killed for the brand? the impact of brand emotion

If asked, is there anything that a basketball enthusiast, a Hip Hop enthusiast, or any

Very Peri – Pantone announces color of the year 2022

The last days of 2021 have arrived. Some people use this time to look back on

Admire 212 pages of artbooks designed on the theme of Buddhism: Buddhist background in Eastern countries

Buddhism is one of the five largest religions in the world, originating in India –

Does art need to be beautiful?

If art doesn’t make you feel a certain emotion, or doesn’t make you feel anything,

Art for what? What is the value that art brings to life?

“You would think it would be easy to get an answer to this question. More people

What is art? What is beauty?

“What is art? What is beauty?” became the “Question of the Month” in the 108th issue of

How did Picasso and the world of painting owe to African art?

During the development of painting trends in the 20th century in the West, artists have

What is Metaverse? Why did Facebook develop the Metaverse?

The social networking company accepts bets on the metaverse (virtual universe), although this investment will

Xiaomi just spent 7 billion VND rebrand by Kenya HARA

Xiaomi has just announced a new brand identity, combining its core philosophy to give birth

13 Famous Brands Rebranded Over the Years

Whether you agree or not, building and maintaining a  dynamic brand  is still very important. In the past

IKEA’s Product Naming Secrets

When you go to IKEA ‘s flashy furniture store , have you ever been surprised by the