Developing a strong and sustainable brand in 2023 is not an easy job.
In today’s crazy competitive market conditions with social media channels, each strategy must be carefully calculated.
All brands and marketing teams have been exposed to too many online branding methods to find ways to make their brand stand out. This has strengthened the competition in building a stronger brand than other competitors.
However, there is one thing that will help you stay ahead in the brand race, and that is a social media strategy.
You need to understand that building a communication strategy is not a yes or no choice, it is a must.
Social media, along with content marketing, has become the perfect touchpoint to reach your target audience and build your brand.
In 2022, with an estimated 3.5 billion people using social networks, a brand can reach nearly 40% of the world’s population to market their products.
The target market is the key, but it’s really huge. You can reach 90.4% of Millennials (1981-1996), 77.5% of Generation X (1961-1981) and 48.2% of millennials. Therefore, a detailed social media strategy is very important.
Having a top-notch social media strategy will not only help you increase awareness of your brand , but it will also help you connect, reach out to your customers, generate more leads , and sell. more goods.
And right here are the top 10 social media tips that will help your brand emerge as a top contender in the industry and help it grow.
1 – Choose your ideal communication channel
At this point, we have a lot of social media networks at our disposal.
Gone are the days when Facebook and Twitter were the main platforms for brand communication and marketing .
Instagram, along with several new social media channels such as TikTok, is currently the dominant and most popular.
Instagram has 1 billion monthly active users and 500 million of them use it daily.
Depending on what kind of brand you are, and what social media your audience uses the most, you need to choose your social media channels carefully.
If your audience is the youngest generation, Instagram is where you can put all your energy and energy into it.
If you are a traditional business, Facebook and Twitter will be the more dominant social media channels.
Don’t try to put all your resources into all the social media channels, you need to be selective and make sure you can create an exclusive, separate social media strategy for each.
2 – Be yourself
There is a lot of content on media channels, social networks today reaching your potential customers.
Similar brands are trying to market their products in the same way.
A report indicates that social media is the most important source of consumer purchase inspiration, with 37% of consumers finding purchase inspiration.
In so much chaos, something that is truly unique and aimed at simplifying the lives of customers is very likely to stand out.
Make sure you create unique content – unique to social media branding requirements; something that is unique and celebrates your brand.
Thoughtful, high-quality and trendy articles will attract the attention of viewers.
You should try incorporating elements of humor in your social media strategy because everyone loves fun.
By being yourself, you’ll be able to weave brand emotions into its social media marketing strategy and win over the competition.
3 – Synchronicity
It is imperative that you create a synchronization for your brand logo and design publications that are updated on social networks.
Create a thematic strategy for each of your social media channels and stick to it.
Always use your brand/brand logo in all your social media posts to create consistency in your products.
Avatars on social media channels must also be synchronized throughout.
Even if you redesign your logo or logo, make sure you change it across all the social media platforms you use.
Read more >>> What is Brand Identity? Why do businesses need brand identity?
4 – Combine visuals to tell stories
Visual stimulation delivers the highest engagement and success rates on social media.
According to a report, by 2021, 82% of consumer traffic will come from content built on video (video content) .
So all successful brands love visual storytelling and video marketing to give their brands a voice and stand out.
The right use of videos and images can skyrocket engagement rates for your brand on social media.
You can start with a YouTube channel if your content is interactive and best expressed in video format.
You can also share behind-the-scenes images of your brand and let your customers/audience know how much effort you put into the product.
Aesthetic social media posts are trending and are producing miraculous results with clients.
So if you try to incorporate images into your social media strategy effectively, that will help you a lot.
Read more >>> What is Brand Story? Steps to Telling a Compelling Brand Story
5 – Use your own graphic image – Visual identity
We often come across several brands using similar free stock images for their social media posts.
This really doesn’t make an impression, and this is an obvious fact. Designing images with visual identity and attraction in social media should be a top priority for your brand.
So use platforms like Canva and Photoshop to build social media posts that are unique and touch the tastes of your customers/audience.
If you don’t want to do this internally, you can hire a Visual Identity designer to do the designs according to your requirements.
Read more >>> What is Visual Brand Identity? How important is visual identity to a brand?
6 – Post regularly
Having a clear posting schedule is the rule that you should believe, it really works for your communication strategy.
If you do not post regularly, your brand will fade, even collapse.
Before calculating a media posting schedule, you need to understand what makes a brand work and reach customers well.
Research the best posting frequency and timing on your social media channels.
This may take a while, you may hit something or miss it, but then you will realize what will make your brand work best.
Read more >>> What is Content Marketing? Effective Content Building Strategy
7 – Influencer Marketing – Influencers
Have you ever tried partnering with influencers or celebrities in your brand’s social media strategy?
Otherwise, you’re really missing out on one of the most popular trends for effective social media promotion.
Based on the company’s financial capacity and budget, you can choose to cooperate with influential stars or ordinary people with certain influence and interactions such as hot face, hot tiktok and so on. They will market and advertise your brand on your behalf to promote your brand to a wider audience.
Just choosing the right person, at the right time, will increase a large amount of interactions as well as potential customers for you, from which the brand will become much more famous.
Read more >>> What are KOLs? Difference between KOLs and Influencers
8 – Interact with customers regularly
Your social media accounts are an extremely sensitive “connection point” for your customers.
They pay a lot of attention to how you communicate, public relations.
So you need to make sure that you are regularly interacting with your social media followers regardless of whether it is a positive or negative response from them.
You need to respond to all of your followers’ comments and interact with them.
Don’t forget to deal with negative feedback thoroughly because it will give your brand a thoughtful and caring look.
9 – Measure and monitor communication effectiveness
Before a brand builds a media campaign, they need to clearly define their goals, establish comparative metrics, and understand what they want to achieve through this campaign.
With brands, it’s always prudent to invest in campaigns and monitor performance to see if you’re on the right track.
Collect data from your channels/media accounts and media campaigns to get critical analysis, determine profitability across your efforts.
Use Facebook, Twitter, Instagram to understand your likes, followers, mentions, interactions, impressions on your pages and posts.
10 – Use the right communication tools
To do effective brand communication always requires the help of great tools.
Here are a few of the best tools for you to consider. Some tools are free and some are paid. Let’s try it out:
- Canva : Create stunning images and graphics for your posts.
- CoSchedule : Helps you build a communication schedule/timeline.
- HootSuite : Help with scheduling, posting, monitoring, collaborating on your social media accounts.
- Nuvi : Helps display media data, data reporting and monitoring.
- Post Planner : Help identify the best content for your clients and recommend algorithms to use.
- Free Headline Analyzer : Helps you create the most effective headlines, driving traffic, shares and search results.
- TweetDeck : Helps you manage multiple twitter accounts from a single, full-featured dashboard.
- Pexels : Buy high-quality images for your posts.
- BuzzSumo : Update trending topics.
Here are a few very useful tips for you in building an effective social media strategy:
- Make a media plan. Each of your plans and platforms must be unique, requiring a unique approach. Do not try to stick to a strategy that is too obvious and strict. Be flexible and change if necessary.
- Don’t try to create fake interactions, fake followers and likes. Always aim for real interactions from real followers.
- Stick to a posting schedule and don’t overdo it.
- Always make sure you don’t have illusions about your brand, sticking to facts and figures.
- Hire a social media manager, they will have to know their job well.
Summary
Social media strategies are vast. To understand and do it will take a lot of your time and effort.
Without media literacy, it will be very difficult to build a superior brand and will likely limit brand growth on major social media channels such as Twitter, Instagram and Facebook.
Learning and capturing all the social media moves will help your brand thrive.
Before you start crafting your communications strategy, make sure you’ve thoroughly understood the above communication tips and put them together to create the best plan. Malu Design wishes you success!.
