What is Employer Branding? Recruiting Brand Development

A powerful brand now doesn’t just rely on customers, whether the products they sell are  ‘good

Discover the Brand’s Differential Competitive Advantage

Have you ever wondered, what makes customers choose your business’s brand, over your competitors’? The

4 Lessons Learned From the Failure of Great Brands

Coca-Cola’s New Coke project is one of the prime examples of brand failure (due to

What is Brand Equity? Understanding Brand Assets

You must have come across the concept of brand equity from time to time wandering

Brand Health: Measuring Brand Health

Brand Health – Brand health , a strange concept that is familiar. Have you ever measured the

What Is Ethical Marketing? Business Ethics

Did you know, up to  92% of Millennials  ( born between 1980 – 1990 ) in the world choose

How to Create Brand Identity?

We always want our brand to be unique and stand out from a jungle of

Branding Strategy – The Most Basic Knowledge About Brand By Philip Kotler

In the opinion of leading experts in Marketing,  brand  – brand is one of the most sustainable

What is Brand Positioning? Building Brand Positioning Strategy

Brand Positioning , or  brand positioning , is a common term in the process of doing marketing in

What is Brand Archetype – 12 Brand Archetypes You Need to Know

  Brand Archetype – roughly translated as a model of a brand, so how important

What Is Intellectual Property Rights? 4 Steps of Intellectual Property Protection

In a “flat” world, issues related to  intellectual property rights  are increasingly mentioned in commercial practices. The

Why Brands Need Tagline, Slogan, Mission And Vision

Surely everyone knows the famous Nike brand ” Just Do It “, everyone thinks that it is their slogan