Market Research – 6 Steps of Basic Market Research
Today, customers have great power in making purchasing decisions. However, with support tools, businesses can completely
Emotional Branding – How to Build an Emotional Brand
Emotional Branding – Emotional branding is an extremely new aspect for businesses. Simply put, Emotional Branding
Brand Awareness – How to increase brand awareness
Have you heard of people claiming to be Apple, Nike or Samsung followers? If your business
What is Buyer Persona? How to Build a Customer Portrait (Sample)
In the process of developing a business strategy, have you ever asked yourself: Who are
7 Principles of Building a Modern Business Strategy
Leaders, or startups, are very interested in talking about topics related to “Business Strategy” or
What is a Slogan? 26+ Best Slogans Of Famous Brands
What impresses and reminds you when mentioning a brand? Brand name, Logo, color or a slogan
What is Brand Activation? Implement Brand Activation
A few years ago, when I first heard the phrase “brand activation”, I actually thought
Customer Experience (CX): Managing Customer Experience
In an age where “everything is connected”, keeping customers happy when using products/services is the
Brand Trust – Building Brands From Customers’ Trust
What is most valuable to a brand? Logos? Packaging Products? Media campaign? In fact, it is the customer’s trust in the
Experiential Marketing – 10 Creative Campaigns That Can’t Be Ignored
Before the monotonous, easy to forget communication campaigns, marketers with unlimited creativity have made a
What Makes a Dynamic Brand?
Rebranding is often associated with negative thoughts. It sometimes has a reputation as a temporary patch
Why Brands Need a Customer Positioning Strategy?
According to research by Cap Gemini, brand loyalty customers bring in 23% more profits than