Market Research – 6 Steps of Basic Market Research

Today, customers have great power in making purchasing decisions. However, with support tools, businesses can completely

Emotional Branding – How to Build an Emotional Brand

Emotional Branding – Emotional branding is an extremely new aspect for businesses. Simply put, Emotional Branding

Brand Awareness – How to increase brand awareness

Have you heard of people claiming to be Apple, Nike or Samsung followers? If your business

What is Buyer Persona? How to Build a Customer Portrait (Sample)

In the process of developing a business strategy, have you ever asked yourself: Who are

7 Principles of Building a Modern Business Strategy

Leaders, or startups, are very interested in talking about topics related to “Business Strategy” or

What is a Slogan? 26+ Best Slogans Of Famous Brands

What impresses and reminds you when mentioning a brand? Brand name, Logo, color or a slogan

What is Brand Activation? Implement Brand Activation

A few years ago, when I first heard the phrase “brand activation”, I actually thought

Customer Experience (CX): Managing Customer Experience

In an age where “everything is connected”, keeping customers happy when using products/services is the

Brand Trust – Building Brands From Customers’ Trust

What is most valuable to a brand? Logos? Packaging Products? Media campaign? In fact, it is  the customer’s trust  in the

Experiential Marketing – 10 Creative Campaigns That Can’t Be Ignored

Before the monotonous, easy to forget communication campaigns, marketers with unlimited creativity have made a

What Makes a Dynamic Brand?

Rebranding is often associated with negative thoughts. It sometimes has a reputation as a temporary patch

Why Brands Need a Customer Positioning Strategy?

According to research by Cap Gemini, brand loyalty customers bring in 23% more profits than