What is branding? Strategies to build a brand from zero

We live in a world where family members refer to “starting a business”. Every year in

What is the 80/20 Principle? How to Apply to Business Administration

You may have heard of  the 80/20 principle  and how to apply it in your life. But in

What Are Core Values? Business Core Values

Did you know:  “ 80% of customers admit to forgetting the advertising content they have seen within

What is Brand Story? Steps to Telling a Compelling Brand Story

We all love to hear stories. And it’s true:  Inspirational stories often capture attention and impact the

Market Research – 6 Steps of Basic Market Research

Today, customers have great power in making purchasing decisions. However, with support tools, businesses can completely

Emotional Branding – How to Build an Emotional Brand

Emotional Branding – Emotional branding is an extremely new aspect for businesses. Simply put, Emotional Branding

Brand Awareness – How to increase brand awareness

Have you heard of people claiming to be Apple, Nike or Samsung followers? If your business

What is Buyer Persona? How to Build a Customer Portrait (Sample)

In the process of developing a business strategy, have you ever asked yourself: Who are

7 Principles of Building a Modern Business Strategy

Leaders, or startups, are very interested in talking about topics related to “Business Strategy” or

What is a Slogan? 26+ Best Slogans Of Famous Brands

What impresses and reminds you when mentioning a brand? Brand name, Logo, color or a slogan

What is Brand Activation? Implement Brand Activation

A few years ago, when I first heard the phrase “brand activation”, I actually thought

Customer Experience (CX): Managing Customer Experience

In an age where “everything is connected”, keeping customers happy when using products/services is the