[Case Study] – How Did Apple Build a Brand?
According to Forbes magazine, Apple is the most valuable brand in the world for many
[Case Study] – Nike’s Branding Strategy
Looking deeper into Nike’s brand strategy, you’ll find a lot of interesting things about the
Simplify Brands For Success
Tim Cook, CEO of Apple once said: We say no to “good” ideas every day, so we
Brand Personality – Create a Brand Personality
Brand is an abstract term. More than just a logo, product design, packaging , or physical identity, a
What is Brand Architecture? 6 Steps to Building Brand Structure
When it comes to the strategic story for brand architecture – brand structure, it is
10 Steps to Naming a Professional Company – 7 Types of Brand Names
An effective brand and company name is based on their ability to connect and convey
What is Digital Branding? Building & Deploying Digital Branding
Today, a brand without a presence on digital platforms is like a car without tires. Back
The term brand (Brand) needs to be understood
When you work in a small or “not yet” professional environment, you may find that
What is Brand Audit? 8 Steps to Perform a Brand Audit (Template Brand Audit)
Definition of the term Brand audit Brand audit : Brand audit is an important brand
Brand Extension: What is Brand Extension Strategy?
Do you remember the movie “A Star is Born” that dominated Vietnamese cinema a year ago? What
Rebrand | Airbnb Rebranding – Case Study
The focus of this rebranding of Airbnb is to focus on community and social factors.
Rebrand | Uber Rebranding – Case Study
Start-up Uber recently launched a new brand identity designed by Wolff Olins, exactly one