Product Life Cycle Concepts In Marketing
Product Life Cycle – Product life cycle is an extremely important concept in Marketing. This term describes
Customer Retention – 12 Effective Customer Retention Strategies
The best customers for your business don’t just make a one-time purchase and then look
19 Effective Brand Promotion Strategies
According to Hubspot research, lack of budget is one of the challenges that small and
3 Basic Steps to Help Brands Compete and Win
The rivalry between brands is a long story, longer than the tenure of the usual
10 Product Pricing Strategies In Marketing
Listening to information in the media, have you ever wondered: Why is the price of
Brand Management – 11 Principles of Successful Brand Management
Brand Management – Brand management can only be effective if and only if you can connect
What is CSR? Corporate Social Responsibility
The public today not only evaluates a good brand by its annual cash value, but
ROI in Marketing – How to Use & Measure Effectively
Whether a campaign in particular or marketing activities in general is effective or not can
What is Employer Branding? Recruiting Brand Development
A powerful brand now doesn’t just rely on customers, whether the products they sell are ‘good
Discover the Brand’s Differential Competitive Advantage
Have you ever wondered, what makes customers choose your business’s brand, over your competitors’? The
4 Lessons Learned From the Failure of Great Brands
Coca-Cola’s New Coke project is one of the prime examples of brand failure (due to
What is Brand Equity? Understanding Brand Assets
You must have come across the concept of brand equity from time to time wandering