Chuyên mục: Brand EN
Discover the Brand’s Differential Competitive Advantage
Have you ever wondered, what makes customers choose your business’s brand, over your competitors’? The
4 Lessons Learned From the Failure of Great Brands
Coca-Cola’s New Coke project is one of the prime examples of brand failure (due to
What is Brand Equity? Understanding Brand Assets
You must have come across the concept of brand equity from time to time wandering
Brand Health: Measuring Brand Health
Brand Health – Brand health , a strange concept that is familiar. Have you ever measured the
What Is Ethical Marketing? Business Ethics
Did you know, up to 92% of Millennials ( born between 1980 – 1990 ) in the world choose
How to Create Brand Identity?
We always want our brand to be unique and stand out from a jungle of
Branding Strategy – The Most Basic Knowledge About Brand By Philip Kotler
In the opinion of leading experts in Marketing, brand – brand is one of the most sustainable
What is Brand Positioning? Building Brand Positioning Strategy
Brand Positioning , or brand positioning , is a common term in the process of doing marketing in
What is Brand Archetype – 12 Brand Archetypes You Need to Know
Brand Archetype – roughly translated as a model of a brand, so how important
What Is Intellectual Property Rights? 4 Steps of Intellectual Property Protection
In a “flat” world, issues related to intellectual property rights are increasingly mentioned in commercial practices. The
Why Brands Need Tagline, Slogan, Mission And Vision
Surely everyone knows the famous Nike brand ” Just Do It “, everyone thinks that it is their slogan
[Social Branding] Branding on Facebook
Let’s be frank: Can Facebook users differentiate your brand from other competitors? Will the content of