Chuyên mục: Brand EN

Have you ever wondered, what makes customers choose your business’s brand, over your competitors’? The

Coca-Cola’s New Coke project is one of the prime examples of brand failure (due to

You must have come across the concept of brand equity from time to time wandering

Brand Health – Brand health , a strange concept that is familiar. Have you ever measured the

Did you know, up to 92% of Millennials ( born between 1980 – 1990 ) in the world choose

We always want our brand to be unique and stand out from a jungle of

In the opinion of leading experts in Marketing, brand – brand is one of the most sustainable

Brand Positioning , or brand positioning , is a common term in the process of doing marketing in

Brand Archetype – roughly translated as a model of a brand, so how important

In a “flat” world, issues related to intellectual property rights are increasingly mentioned in commercial practices. The

Surely everyone knows the famous Nike brand ” Just Do It “, everyone thinks that it is their slogan

Let’s be frank: Can Facebook users differentiate your brand from other competitors? Will the content of

BRAND