Brand Health: Measuring Brand Health

Brand Health – Brand health , a strange concept that is familiar. Have you ever measured the

What Is Ethical Marketing? Business Ethics

Did you know, up to  92% of Millennials  ( born between 1980 – 1990 ) in the world choose

How to Create Brand Identity?

We always want our brand to be unique and stand out from a jungle of

Branding Strategy – The Most Basic Knowledge About Brand By Philip Kotler

In the opinion of leading experts in Marketing,  brand  – brand is one of the most sustainable

What is Brand Positioning? Building Brand Positioning Strategy

Brand Positioning , or  brand positioning , is a common term in the process of doing marketing in

What is Brand Archetype – 12 Brand Archetypes You Need to Know

  Brand Archetype – roughly translated as a model of a brand, so how important

What Is Intellectual Property Rights? 4 Steps of Intellectual Property Protection

In a “flat” world, issues related to  intellectual property rights  are increasingly mentioned in commercial practices. The

Why Brands Need Tagline, Slogan, Mission And Vision

Surely everyone knows the famous Nike brand ” Just Do It “, everyone thinks that it is their slogan

[Social Branding] Branding on Facebook

Let’s be frank: Can Facebook users differentiate your brand from other competitors? Will the content of

Google Ads Rebrand: What Can You Learn From This Case Study?

New York City, USA – October 30, 2017: Google company office green sign in downtown

4 Common Myths About Rebrand – Rebranding

Rebranding – Rebranding – is one of the most difficult marketing strategies for businesses to

What is Rebrand? 10+ Factors for Business Repositioning Success

Many entrepreneurs and business owners believe that “brand” is merely the name and logo of