Brand Health: Measuring Brand Health
Brand Health – Brand health , a strange concept that is familiar. Have you ever measured the
What Is Ethical Marketing? Business Ethics
Did you know, up to 92% of Millennials ( born between 1980 – 1990 ) in the world choose
How to Create Brand Identity?
We always want our brand to be unique and stand out from a jungle of
Branding Strategy – The Most Basic Knowledge About Brand By Philip Kotler
In the opinion of leading experts in Marketing, brand – brand is one of the most sustainable
What is Brand Positioning? Building Brand Positioning Strategy
Brand Positioning , or brand positioning , is a common term in the process of doing marketing in
What is Brand Archetype – 12 Brand Archetypes You Need to Know
Brand Archetype – roughly translated as a model of a brand, so how important
What Is Intellectual Property Rights? 4 Steps of Intellectual Property Protection
In a “flat” world, issues related to intellectual property rights are increasingly mentioned in commercial practices. The
Why Brands Need Tagline, Slogan, Mission And Vision
Surely everyone knows the famous Nike brand ” Just Do It “, everyone thinks that it is their slogan
[Social Branding] Branding on Facebook
Let’s be frank: Can Facebook users differentiate your brand from other competitors? Will the content of
Google Ads Rebrand: What Can You Learn From This Case Study?
New York City, USA – October 30, 2017: Google company office green sign in downtown
4 Common Myths About Rebrand – Rebranding
Rebranding – Rebranding – is one of the most difficult marketing strategies for businesses to
What is Rebrand? 10+ Factors for Business Repositioning Success
Many entrepreneurs and business owners believe that “brand” is merely the name and logo of