Chuyên mục: News – Case Study

Circle K’s marketing mix strategy – Maintaining and breaking through in the Vietnamese convenience retail industry

Carefully researching the market and properly grasping Vietnamese people’s psychology,  Circle K’s marketing mix strategy has been

Detailed analysis of Apple’s business strategy

To become one of the “giants” of the technology industry, Apple has built and implemented

Analyzing the Marketing strategy of TH True Milk

Although still facing a lot of competition in the dairy market, TH True Milk has

Durex Marketing – Master breakthrough advertising strategy!

As one of the most famous condom brands in the world, Durex always brings consumers

Detailed analysis of Vinamilk’s business strategy

Vinamilk is one of the brands providing dairy foods with the largest market share in

Analyze Biti’s Marketing strategy in the most detail

To become one of the Vietnamese shoe brands trusted by many people, Biti’s has deployed

Analyzing the marketing strategy of Aba washing powder: STP – SWOT – 4P

Aba is one of the familiar washing powder brands in Vietnam in general and the

Analyzing Nike’s 4P marketing strategy – World famous sports fashion brand

Nike – one of the famous brands in the sports goods industry with steady progress

Analyzing the marketing strategy of Sunhouse – The leading brand in the kitchen appliance industry

Sunhouse – one of the brands in the kitchen appliance industry with thousands of product

Analyzing Mirinda’s Marketing Strategy – Leading the Viral Music Video Marketing trend

Mirinda is one of the leading carbonated beverage brands. Not only impressed with new flavors, Mirinda

Detailed analysis of Yakult’s marketing strategy in Vietnam

Yakult is one of the popular milk brands in Vietnam and around the world. To achieve

Detailed analysis of BIDV Bank’s Marketing strategy

BIDV is one of the famous banks in Vietnam and trusted by customers. To achieve current