Chuyên mục: News – Case Study
Vietnam Airlines’ business strategy in the aviation industry
To become one of the famous airlines, Vietnam Airlines has extremely effective business strategies. Let’s learn
AMAZON’s business strategy: King of the e-commerce industry
To become one of the “giants” in the e-commerce industry, Amazon has built and implemented
FPT’s business strategy: Leading brand in Vietnam
To become one of the famous technology corporations in Vietnam, FPT has built and implemented
Analysis of Heineken’s Marketing strategy: Famous global beer brandcầu
Starting from a family-scale brewery in Amsterdam, Heineken is now one of the world’s famous
Samsung’s business strategy in the electronics market
To become one of the famous corporations worldwide, Samsung has built and implemented international business
Analyzing Gucci’s marketing strategy – Journey to becoming a “Luxury Brand”
Gucci – an Italian high-end fashion brand with more than a decade of establishment and
SABECO’s marketing strategy: Made in Vietnam beer brand
SABECO is one of the famous beer brands in Vietnam. To achieve this success, SABECO has
Analyzing Vinpearl’s Marketing Strategy – Brand creation journey
Vinpearl is one of the famous resort and entertainment tourism service brands in Vietnam. To achieve
Thegioididong’s business strategy – The secret to dominating the retail market in Vietnam
To become one of the famous retail brands of consumer electronics, thegioididong has built and
Analyzing Vingroup’s Marketing Strategy – The journey to occupy the number 1 position in every market
Vingroup is one of the largest corporations in Vietnam with many product brands in many
Successful lessons from FPT Shop’s marketing strategy
To become one of the famous retail businesses in Vietnam, FPT Shop has built and
Marketing strategy of Trung Nguyen coffee – Vietnam’s No. 1 coffee brand
Born in mid-1996 – Trung Nguyen was once a young coffee brand in Vietnam, but