Chuyên mục: Brand EN
What is Trademark? Difference between Trademark and Brand
Trademark has an extremely important role for the existence and development of every business. So what
What is Brand Mark? Distinguish Brand Mark and Logo
1. What is Brand Mark? Brand Mark is a symbol, an element, a design or an
Crisis Management – Crisis Management Planning & Process
What do you think of when you hear the word “crisis”. Within the scope of an
Product positioning: Basic steps to build an effective product positioning strategy
In Vietnam, some brands have succeeded in creating their own image, such as: Trung Nguyen
Internal communication: A guide to building an internal communication strategy
It’s amazing how many companies out there still underestimate or neglect internal communication when this
5 Case Study Rebrand – Successful rebranding
Rebranding – Rebranding is one of the most difficult marketing strategies for brands that have been
Lifebuoy’s Marketing Strategy: The Story Behind the “Great” Mission
10 years ago, Unilever’s Lifebuoy soap brand started a marketing strategy with the mission of educating and
Learn how Lifebouy repositioned its brand through the Covid-19 pandemic
The Covid-19 pandemic has posed many challenges for brands in terms of creativity and innovation
[Case Study] – NEM’s journey to build a brand: French and Vietnamese blend
In recent years, the Vietnamese fashion industry has undergone significant changes. Especially after Vietnam joined the
[Case Study] – Muji’s global branding strategy
In today’s market with most brands calling for attention, Muji represents the opposite of consumerism. Let’s
What is company profile? 5 Steps to Build a Professional Business Profile
It can be said that the company profile is a type of document that helps customers learn
Remember 5 secrets to building Brand Loyalty without talking about yourself
How to attract attention for your brand? How can you become a reliable reference for your