Chuyên mục: Brand EN
What is Brand Mark? Distinguish Brand Mark and Logo
1. What is Brand Mark? Brand Mark is a symbol, an element, a design or an
Crisis Management – Crisis Management Planning & Process
What do you think of when you hear the word “crisis”. Within the scope of an
Product positioning: Basic steps to build an effective product positioning strategy
In Vietnam, some brands have succeeded in creating their own image, such as: Trung Nguyen
Internal communication: A guide to building an internal communication strategy
It’s amazing how many companies out there still underestimate or neglect internal communication when this
5 Case Study Rebrand – Successful rebranding
Rebranding – Rebranding is one of the most difficult marketing strategies for brands that have been
Lifebuoy’s Marketing Strategy: The Story Behind the “Great” Mission
10 years ago, Unilever’s Lifebuoy soap brand started a marketing strategy with the mission of educating and
Learn how Lifebouy repositioned its brand through the Covid-19 pandemic
The Covid-19 pandemic has posed many challenges for brands in terms of creativity and innovation
[Case Study] – NEM’s journey to build a brand: French and Vietnamese blend
In recent years, the Vietnamese fashion industry has undergone significant changes. Especially after Vietnam joined the
[Case Study] – Muji’s global branding strategy
In today’s market with most brands calling for attention, Muji represents the opposite of consumerism. Let’s
What is company profile? 5 Steps to Build a Professional Business Profile
It can be said that the company profile is a type of document that helps customers learn
Remember 5 secrets to building Brand Loyalty without talking about yourself
How to attract attention for your brand? How can you become a reliable reference for your
What is Franchise? Popular franchising forms
Franchising is one of the fastest growing business forms in recent years. So what is franchising?