Chuyên mục: Brand EN

What is Brand Mark? Distinguish Brand Mark and Logo

1. What is Brand Mark? Brand Mark  is a symbol, an element, a design or an

Crisis Management – ​​Crisis Management Planning & Process

What do you think of when you hear the word “crisis”. Within the scope of an

Product positioning: Basic steps to build an effective product positioning strategy

In Vietnam, some brands have succeeded in creating their own image, such as: Trung Nguyen

Internal communication: A guide to building an internal communication strategy

It’s amazing how many companies out there still underestimate or neglect internal communication when this

5 Case Study Rebrand – Successful rebranding

Rebranding – Rebranding is one of the most difficult marketing strategies for brands that have been

Lifebuoy’s Marketing Strategy: The Story Behind the “Great” Mission

10 years ago, Unilever’s Lifebuoy soap brand  started a marketing strategy with the mission of educating and

Learn how Lifebouy repositioned its brand through the Covid-19 pandemic

The Covid-19 pandemic has posed many challenges for brands in terms of creativity and innovation

[Case Study] – NEM’s journey to build a brand: French and Vietnamese blend

In recent years, the Vietnamese fashion industry has undergone significant changes. Especially after Vietnam joined the

[Case Study] – Muji’s global branding strategy

In today’s market with most brands calling for attention, Muji represents the opposite of consumerism. Let’s

What is company profile? 5 Steps to Build a Professional Business Profile

It can be said that  the company profile  is a type of document that helps customers learn

Remember 5 secrets to building Brand Loyalty without talking about yourself

How to attract attention for your brand? How can you become a reliable reference for your

What is Franchise? Popular franchising forms

Franchising is one of the fastest growing business forms in recent years. So what is franchising?