Chuyên mục: Brand EN
Product positioning: Basic steps to build an effective product positioning strategy
In Vietnam, some brands have succeeded in creating their own image, such as: Trung Nguyen
Internal communication: A guide to building an internal communication strategy
It’s amazing how many companies out there still underestimate or neglect internal communication when this
5 Case Study Rebrand – Successful rebranding
Rebranding – Rebranding is one of the most difficult marketing strategies for brands that have been
Lifebuoy’s Marketing Strategy: The Story Behind the “Great” Mission
10 years ago, Unilever’s Lifebuoy soap brand started a marketing strategy with the mission of educating and
Learn how Lifebouy repositioned its brand through the Covid-19 pandemic
The Covid-19 pandemic has posed many challenges for brands in terms of creativity and innovation
[Case Study] – NEM’s journey to build a brand: French and Vietnamese blend
In recent years, the Vietnamese fashion industry has undergone significant changes. Especially after Vietnam joined the
[Case Study] – Muji’s global branding strategy
In today’s market with most brands calling for attention, Muji represents the opposite of consumerism. Let’s
What is company profile? 5 Steps to Build a Professional Business Profile
It can be said that the company profile is a type of document that helps customers learn
Remember 5 secrets to building Brand Loyalty without talking about yourself
How to attract attention for your brand? How can you become a reliable reference for your
What is Franchise? Popular franchising forms
Franchising is one of the fastest growing business forms in recent years. So what is franchising?
What is Brand Marketing? Steps to implement an effective Brand Marketing strategy
Branding and Brand Marketing are the two most confusing concepts in marketing, and longtime brand strategists are sometimes
What is Visual Brand Identity? How important is visual identity to a brand?
Visual brand identity not only plays a supporting role but also helps to elevate the