design marketing

Design Marketing is one of the most potential and important fields in the category of Graphic Design. It is present in all fields. In this article, Malu Design will go into clarifying the applications and benefits that Design Marketing brings. Besides providing some tips to improve marketing publications just for you. 

Marketing is a complex and multifaceted industry. There, each Marketer, Art Director, Content or Copywriter, Designer works together. No matter how great content and ideas are, they don’t work if they aren’t equipped with a good enough “look”. 


Design Marketing Overview

Simply put, Design Marketing is the process of creating images for advertising, branding and other communication activities . The goal is to improve brand recognition, thereby increasing sales. 

Designer will work closely with Marketer to produce the necessary publications. Design guidelines must still be followed. However, the Brand Guidelines are also essential to ensure that the brand identity elements are maintained . 

The ultimate goal of Design Marketing is still to attract the public. It also helps strengthen Brand Identi through a consistent, transparent message and image. 


Areas of Design Marketing

Design Marketing is divided into many other sub-sections. Designers work from businesses to agencies of all sizes and industries. 

Here are some of the most typical areas where Graphic Design plays an extremely necessary role:


Branding Design: 

branding design

Branding Design, although highly specialized, can also be classified in the category of Design Marketing. Branding Design focuses on concept creation. The goal is to develop the Visual Identity of a given business/product/service. 

Designers in this field need to research the mission, core values, and story of the brand very carefully. In addition, they must also pay attention to new design trends and study competitor activities. After this step, the designer begins to sketch the logo and build the concept. Finally, complete the Visual Identity system for the brand. 

The basic tasks of Branding Identity include: Logo , Brand Mark , Color , Typography , Image, Symbol, … 

The role of Branding Design is immeasurable. Because this is the foundation for any marketing campaign. Or any activity that uses marketing tools that the business will deploy.


Print Advertising:

print design

Many people think that, in the current era of technology, Print Marketing is inferior to that of the 20th century. But the truth is not so. Magazines, flyers, catalogs, billboards or bags, books, notebooks, … are printed products that still appear everywhere.

Designers in this field often work for Marketing Agencies, Design Studio and rarely in-house for businesses. The most difficult task of Print Advertising is probably in aligning the proportions , sizes and color choices. Because on print and digital there will always be a difference. Designers need to have knowledge of both materials and materials in print. 


Digital Marketing:

Digital Marketing is another area where graphic designers take on a large amount of creative work. The average person can only sustain attention for 8 seconds . In today’s sea of ​​information, media publications need to be extremely eye-catching and unique. 

Digital Marketing is again broken down into many different categories that Malu will point out to some of the most important names.


Social Media Marketing:

social media

This is probably the first name people think of. Social Media plays a huge role in today’s ever-changing market. Designers who choose this playground always have to keep up with trends and actively experiment with a variety of design forms. 

The attention of users on social networks will decrease more and more. This means that the designer’s task will be even more difficult. How to keep the design modern, trendy and eye-catching is the concern of any designer. 

Social Media Marketing’s publications are homepage images, advertising photos, stories, thumbnails, covers, … These contents will then be applied on multiple platforms: Facebook, Instagram, LinkedIn, Youtube, … 


Digital Display Advertising:

display advertising

This form most people know, and probably hate. These are the ads that often pop-up on search pages or applications. Most of these ads are annoying because they are repetitive and less creative. 

The graphic designer has to “gather” a lot of information into a publication but still has to keep it as aesthetically pleasing as possible. To master this category, knowledge of custom sizes and formats for different fields is required. 


Email Marketing: 

email marketing 1


Any prediction that Email Marketing will soon “die” along with the repositioning of brands on social networks is probably wrong. Because Email Marketing is still going strong today. Of course, copywriting skills plus attractive promotions will be the perfect “bait” for business emails. However, when the banner mail does not attract and convey the right message, all efforts will fall.

Therefore, designing professional and aesthetic banners for email has never been superfluous.


Web Design:

web design

Many people may think that Web Design will be more about Sales than Marketing. But for startups with limited facilities, the website is everything. It is part of the experience and where customers learn more about the business. In particular, this is the platform that is able to express the Brand Identity most clearly.

Therefore, Web Design is definitely an important part of a brand’s marketing strategy. Web Designer will be in charge of the images for the website. Specifically: from homepage, testimonials, blogs to smaller elements like buttons and background. 


Benefits of Design Marketing

Promote brand awareness and experience:

To get Brand Loyalty , the brand needs to persistently remind potential customers about the product and the value the business will bring. A well-thought-out logo, clear website interface or an impressive promotional post all support this goal. When brand-specific logos, colors, logos, and typography are tagged on print and digital ads, people are more likely to remember them, and through that, the business. Karma. 


Arousing the emotions of the public:

Visuals can more easily evoke emotions for viewers. Whether it’s a feeling of joy, reflection, or sadness, the likelihood of the public remembering a brand is higher when it’s expressed in words. 

A study has shown that people only hear and remember 10% of information after 3 days of receiving it. Meanwhile, the image is saved to 65%. A good Design Marketing product not only interprets but also reinforces the Brand Identity. It will help your business be recognized in a harsh marketplace. 


Sales support:

Graphic design plays a core role in emerging marketing trends, especially in the digital space. An optimized Marketing plan will give good profits. To be like that, taking care of the image part is not to be missed. 

Humans are all attracted to things with high aesthetics. A survey from the West Rock Study  states that 63% of consumers make purchasing decisions based on packaging. In the world of websites and mobile apps, 75% of users rate the credibility of a business based solely on how the website is designed. 


Tips for effective Design Marketing:

Don’t be afraid to experiment:

Sometimes, being too conservative with the rules and thinking you have mastered will be the knife that kills creativity. Even the “big” brands have to constantly experiment with different styles and concepts. Take, for example, how Pepsi and Coca-Cola compete. Or the case of Burger King and McDonald’s. 


Put yourself in the public eye:

Synchronicity is very powerful. In the past, the public preferred the elegance, luxury, and “unreachable” feeling of high-end product lines: cars, luxury goods. But today, they have the sympathy of knowing that the team behind those brands’ glamor are, after all, ordinary people. The public wants to see themselves through the media. 

Example: Dove’s The Self Esteem Project . This brand has used models of different ages, ethnicities, skin colors, and physiques to promote women’s self-esteem. 


Pursuing the trend but not losing its own substance:

Always catching and updating trends is an indispensable task of the Marketing team. However, following the trend does not mean losing the inherent value and image of the brand. For example, when dances on Tiktok go viral, every brand wants to win a spot in the race. But Fibank – a bank chose the wrong direction when letting tellers dance to the music. Because the keywords associated with the image of a bank must be: loyalty, transparency and professionalism. Therefore, the youthful, modern breath that catches this trend seems “out of place” compared to Fibank. 



Design Marketing in general, covers nearly every aspect of a marketing campaign. Therefore, understanding it will be the solution to help the brand achieve the expected optimal effects. With the above sharing of Malu, I hope you have learned your own lessons from experience.

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